Head of Performance (In-house Marketing)- Sydney

Description:

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 220+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

The primary purpose of the Head of Performance is to work closely with and support the Chief Marketing Officer to develop and execute multi-channel performance marketing campaigns. This role is pivotal in driving customer acquisition and loyalty in a competitive and fast-paced market.

We’re seeking a true subject matter expert with a passion for developing B2B account-based marketing strategies across but not limited to paid search, social, affiliate, native, programmatic display & video. The ideal candidate will have strong in-platform experience and a proven ability to create and execute campaigns in Australia and international markets.

A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore strong written, verbal and presentation skills are a must. Although this is a senior position, rolling your sleeves up and getting your hands dirty will be a big part of it.

Reporting to the Chief Marketing Officer and working alongside the Head of Marketing and Marketing Coordinator, you will be a key stakeholder in enabling OMG to hit their lead, revenue and growth targets with the constant improvement of marketing channels being top of mind.

As Head of Performance, you will be responsible for:

• Campaign Strategy & Planning - Lead the development of comprehensive marketing strategies by leveraging digital platforms to drive brand growth, sales, and customer engagement.
• Campaign Execution - Oversee the ideation, planning, QA, optimisation and execution of multi-channel marketing campaigns, including but not limited to paid search, social, programmatic display, video, affiliate and native platforms.
• Data & Analytics - Utilise data to forecast, strategise, measure and optimise campaign performance. Leverage MMM and digital attribution models to ensure tracking best practices and reporting accuracy.
• Conversion Rate Optimisation - You will own CRO across key journeys: build a structured testing roadmap, run A/B and multivariate tests, and turn insights into faster pages, cleaner forms, and higher intent flows.
• Creative Optimisation - Lead a performance creative testing framework that balances speed and rigor: briefs with clear hypotheses, rapid iteration on hooks and first frames, disciplined naming, and clean readouts.
• Budget Management - Efficiently manage media budgets across multiple channels, projects and deliverables to ensure work is completed on time and according to agreed budgets.
• Trend Monitoring - Stay ahead of industry trends, emerging technologies and competitor activities. Proactively recommend new ideas to ensure we remain competitive in an evolving media landscape.
• Brand Positioning - Position OMG as the best at what we do with SMEs and large enterprises, continuing our expansion in Australia, while growing our lead generation engine in the USA, UAE, Singapore and beyond.
• Team Collaboration - Work closely with key internal stakeholders to deliver industry leading marketing initiatives. Working hand in hand with sales to ensure marketing and sales are 100% aligned, creating a continual constructive feedback loop to maximise returns from marketing.
• Vendor Relationships - Manage and cultivate strong partnerships with publishers, AdTech vendors, and platforms to drive a strategic test-and-learn approach, enhancing overall campaign performance and effectiveness.

Requirements:

• 10+ years' experience in digital media buying, currently in a performance manager or growth manager looking to take the next step.
• Strong knowledge of performance marketing; paid search, social, programmatic display, video & native. Focusing on marketing that delivers revenue results.
• Have a proven track record coming up with campaign strategies and executing these according to platform best practices.
• Can be hands-on, and are comfortable in driving both strategy and day-to-day execution
• Excited about working in an always changing and evolving industry.
• Have a positive and can-do attitude with hands on experience with managing internal stakeholders and external vendors.
• Solutions and outcomes focused
• Excellent time management skills and ability to multi-task and prioritise work
• Attention to detail and problem-solving skills
• Excellent written and verbal communication skills
• Strong organisational and planning skills in a fast-paced environment
• A creative mind with an ability to suggest improvements
• Experience of both Agency and Client side an advantage
• Must be able to work in Australia
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Google, Meta, Google Marketing Platform and HubSpot certifications would be highly desirable
• Proficient computer skills, including Microsoft 365 and Google Docs

The Perks:

• Ongoing career development and training programs 🚀
• Salary packaging benefits 🚗
• Pet-friendly and vibrant office atmosphere 🐕
• Weekly team lunches, barista-style coffee and engaging social events ☕️🎉
• Recognition through service awards 🏅

Our Commitment to You

We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. OMG is an equal opportunity employer committed to diversity and inclusion.

More on our Unique Culture

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected.

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie.
• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish.
• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together!