Advertising Operations - Trafficker

High degree of ownership around scheduling advertising products, and ensuring accurate pacing and delivery, using internal tools and systems, as well as with vendors and other 3rd party relationships.

Drive and implement optimization strategies for campaigns based on performance metrics and reporting analysis to maximize revenue generation and client success

Build, QA, and implement standard and rich media ad creative using industry-standard tools such as Adobe Creative Suite and other platforms.

QA and troubleshoot campaigns as they go live and when errors arise.

Proactively communicate ad campaign problems to Sales, offering viable alternatives.

Strong collaboration with Sales, Client Services, and IT around implementation and updates

Participate in the day-to-day operations of ad servers, partnerships/vendors, and related systems

Practice Development:

• Take ownership of tools, projects, and processes, learning on the go – driving innovations or efficiencies in workflow
• Help develop and implement best practices and processes to improve operational efficiencies.
• Help research to brainstorm ideas for new ad placements or changes that could improve the performance of ad campaigns
• Contribute to the creation and placement of ad serving tags on website pages to ensure proper delivery, tracking, and reporting of website traffic and ad impressions data.
• Communicate/present technology issues, changes, and opportunities to Sales and clients as needed.
• Maintains functional expertise in advertising operations, business and web reporting and analytics, online advertising, analytical tools, techniques, and other infrastructure requirements

Requirements (Knowledge, Skills, And Abilities):

• Very customer service-focused, with the ability to address client concerns and needs in an expedient and courteous manner
• Strong quantitative and analytical skills
• Strong decision-making, problem-solving and conceptual thinking abilities
• Meticulous attention to detail and excellent follow-through
• Exceptional character with a high degree of integrity and business ethics
• Excellent time management, able to handle multiple assignments under tight deadlines and pressure, and prioritize and communicate effectively
• Ability to understand and explain Web advertising methods, requirements, technologies, etc.
• Strong oral and written communication, relationship building, and interpersonal skills with the ability to communicate best practices and requirements to peers and management
• Demonstrated technical skills and ability to learn quickly in a fast-paced environment.
• Effective project management skills
• Ability to work with diverse personality types to meet time-sensitive deadlines
• An interest in new digital media technologies and a desire to always be learning something new
• Ability to work independently and in a team environment
• Must be flexible and open to new ideas and methods
• Strong work ethic
• Strong working knowledge of Microsoft Office, Ad Serving Technology, and Sales/CRM tools

Qualifications

• 3+ years in online advertising operations, including use of a major commercial ad server such as Google DFP
• BA/BS degree or equivalent experience