Content Strategist

About Song × Droga5 Droga5, part of Accenture Song, builds influential brands through creativity across integrated communications and experience innovation. Accenture Song spans end-to-end capabilities from growth, product and experience design to creative, media and campaign/content orchestration. Together, we deliver impactful ideas, experiences and solutions that shape how brands connect with people.

Role Purpose

You’re a digital-first thinker who enjoys turning strategy into clear, usable content outcomes. In this role you’ll contribute to scalable content frameworks, governance and omnichannel plans, applying content-design principles (plain language, accessibility, IA) to help teams ship work that meets business goals and user needs. You’ll support website migrations, content audits and day-to-day optimisation across modern platforms.

Key Responsibilities

Strategy & Planning (Support)

• Contribute to omnichannel content plans across web, email, social, CRM and campaigns.
• Support website migration activities: audits, inventories, content mapping, redirects and light governance documentation.
• Help document taxonomy, metadata and content models for findability and scale.
• Maintain editorial guidelines, templates and workflow checklists.

Design Awareness & User-Centred Content

• Apply plain-language and accessibility (WCAG) practices to content recommendations.
• Partner with UX/service design to align copy, IA and content flows with evidence from research.
• Prepare page outlines, sample copy and content requirements that reflect user journeys.

Collaboration & Delivery

• Assist with workshop facilitation and stakeholder working sessions.
• Prepare decks, one-pagers and status updates; present portions of work as needed.
• Coordinate with design, marketing and technology teams to keep content tasks unblocked.

Measurement & Optimisation

• Build and maintain content inventories, dashboards and reports (GA4, GSC).
• Surface insights and make practical optimisation recommendations; track impact against agreed KPIs.

Skills & Experience

3+ years in content strategy, content design, editorial planning or similar digital roles.

• Hands-on experience with website content audits and contribution to migration projects.
• Working knowledge of taxonomy, metadata and content modelling; able to follow and extend established frameworks.
• Familiarity with accessibility (WCAG), plain language, IA and user journey mapping.
• Comfortable with stakeholder collaboration and clear written/verbal communication.
• Analytical basics: able to pull, interpret and visualise data to inform content decisions (GA4, GSC).
• Proficiency with CMS tools, Miro/Figma or similar collaboration platforms, and standard productivity suites.
• Curiosity for new tools and practical use of AI to improve efficiency.

Nice To Have

• Exposure to service design/UX research practices.
• Awareness of CRM, SEO fundamentals, structured content and design systems.
• Experience in knowledge management or large-scale programme environments.

Why This Role Matters

This role turns strategy into action. You’ll help operationalise content frameworks and governance so teams can deliver work that’s scalable, accessible and human-centred.

What’s in it for you? 

At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position. 

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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