4034: Italy Field Marketing (Marketing Specialist)

Title: 4034: Italy Field Marketing (Marketing Specialist)

About The Opportunity

As a Team Lead Consultant, you will be responsible for developing and implementing integrated marketing programs to support brand advocacy and demand generation for Avanade in the mid market in Italy/Poland. You will be involved in every facet of the marketing mix, taking global propositions to our clients. You will execute local events, external communications, and regional digital strategy. This also includes end-to-end marketing journey mapping and activities that target prospects and current clients to generate new business opportunities, support pipeline growth and assist sales in building client relationships.

What you will love doing

• Planning, managing and executing customer-specific programs (e.g. events, campaigns, social media, Executive Briefing Center) for long-term relationship building, cross-selling and/or up-selling
• Identifying target accounts and solutions, positioning Avanade as the Microsoft technology consulting leader.
• Promoting teamwork and coordination between marketing and different functions/geographies to promote strategic alignment, message consistency, and budget efficiency
• Tracking marketing campaign finance and performance effectiveness, providing recommendations for action if needed, and contributing to knowledge sharing of information with other groups
• Providing guidance and direction to support local programs – driving account research, events, content marketing, partner marketing or other lead-generation initiatives
• Executing detailed project plans, timelines and schedules to ensure effective planning and efficient resource utilization
• Measuring and analyzing the effectiveness of communications, marketing campaigns and initiatives
• CRM, email marketing and digital content management

What Skills/Experience?

• 3-5 years of marketing experience, preferably in the IT/Services industry
• Experience in various facets of marketing, including brand awareness, demand generation, digital marketing (including advertising, Social, Paid Social), events, PR, direct mail and telemarketing
• Experience in designing and setting up a marketing campaign aimed at generating MQLs in a B2B context
• Passionate digital marketer who has experience in marketing automation, data and insights, measurement and reporting and content development
• Knowledge of localizing and implementing marketing campaigns
• Manage the most relevant KPIs to measure the effectiveness of a Lead Gen campaign in a B2B environment, and knowledge of Business Authority Need Timing BANT
• Knowledge of specific industry verticals and experience in PR and copywriting skills will be an advantage
• Advanced experience interacting directly with customers in a marketing capacity is a plus

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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