Digital & Social Marketing Manager

AFC WOMEN’S ASIAN CUP 2026 LOC OFFICE

The Kick-Off Story

The Asian Football Confederation (AFC) has awarded Football Australia hosting rights for the 2026 edition of the AFC Women's Asian Cup™. This marks Australia's second time hosting the event, after previously staging it in 2006, and follows the success of co-hosting the 2023 FIFA Women’s World Cup™.

You will be part of a Local Organising Committee (LOC), which has been established for the sole purpose of delivering the 2026 edition of the AFC Women's Asian Cup™ in Australia.

This prestigious event will bring together 12 nations in a tournament structured into three groups of four. We are eager to create another tournament that celebrates women's football and multicultural Australia and also delivers legacy outcomes for football and Australian society more broadly.

If you need assistance in applying for this role, please reach out to our People team.

Your Next Big Match

Please note that this role is fixed term until March 2026.

Digital Owned and Earned Channels

• Deliver and manage digital marketing, social media, content, and EDM strategy to grow audiences, drive engagement and ticket sales.
• Analyse and optimise performance across all digital channels, ensuring alignment with FA and AFC activities.

Developing Integrated Campaigns

• Coordinate and deliver cohesive content and digital campaigns with Ticketing, Fan Engagement, and agencies.
• Support paid campaign delivery and collaborate with stakeholders to ensure consistency and impact.

Financial Management and Reporting

• Produce regular reports on digital performance, audience growth, engagement, and ticketing outcomes.
• Manage budgets, track spend and optimise based on trends and insights.

General

• Contribute to wider marketing, communications, and fan engagement strategies to maximise ticket sales.
• Collaborate across LOC, FA, and AFC teams to ensure consistent and effective digital communications.

A full copy of the position description can be found by copy and pasting the following link into a web browser: https://footballaustralia.com.au/sites/default/files/2025-10/Position%20description%20-%20Digital%20%26%20Social%20Marketing%20Manager%20-%20AFC%20Women%27s%20Asian%20Cup%202026%20LOC.pdf

What Gets You in the Game?

• Strong expertise in digital and social media marketing, advertising, communications, and owned channel management (web, database, email, social).
• Skilled in platforms and tools including Braze, Webflow, Google Analytics, with experience in A/B testing, multivariate experiments, and optimisation.
• Demonstrated project management capability, prioritising multiple projects and meeting deadlines in a fast-paced, changing environment.
• Creative and data-driven, with proven success in audience targeting, innovative content and campaigns, and delivering measurable outcomes within budget.
• Strong analytical and problem-solving skills, with ability to improve user experience and drive fan engagement and ticket sales.
• Excellent communicator and collaborator, able to build strong relationships across teams, agencies, and stakeholders, while contributing strategically.
• Flexible, adaptable, and able to perform under pressure with limited supervision while maintaining discretion and confidentiality.
• Must demonstrate the ability to work with agility, foster trust, embrace inclusivity, collaborate as one united team, and consistently strive for excellence.

A full list of experience, skills and qualifications can be found in the above position description.

Offside Conditions

• Full working rights in Australia *(please note that due to the fixed-term nature of the tournament, we are unable to offer sponsorship for this position)
• Working with children check (paid/employee) or state-based equivalent
• International Criminal History Record for each country (other than Australia) in which you have resided for 12 months or more in the last 10 years (if applicable)
• Out of hours and weekend work as required
• Our roles are based at Moore Park in Sydney

The Winning Team Benefits

• Flexible Work Arrangements
• Access to National Team Match Tickets
• Partner Discounts and Offers
• Birthday and Thank You Leave

Click APPLY NOW to submit your application, including a cover letter and current resume. Application Closing Date: [10 October 2025]

The Women’s Asian Cup 2026 LOC is an equal opportunity employer committed to fostering a safe, work environment that prioritizes child safety, diversity, and inclusion. Our values and behaviours promote a culture where individuals make an impact both on and off the pitch, united in the pursuit of excellence, building trust, and championing inclusivity. We encourage applications from people who identify as female or non-binary, Aboriginal or Torres Strait Island people, people with disabilities and people with culturally and linguistically diverse backgrounds. In submitting an application, you agree to our collection statement. To review, head to the following link: www.footballaustralia.com.au/jobs/collection-statement