Growth Marketer - Lead Generation

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. We’re empowered to achieve the ultimate in high-performance gaming experiences using the best technology available. 

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish, and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We are seeking a Growth Marketer specializing in Lead Generation to drive the acquisition and optimization of leads for our online casino brands. This role is responsible for designing and executing campaigns that generate high-quality leads, while also segmenting and nurturing existing leads to maximize conversion into depositing customers.

The ideal candidate will be data-driven, creative, and comfortable managing the entire lead funnel — from acquisition to re-engagement — using a mix of paid media, content funnels, quizzes, forms, and remarketing strategies.

What you’ll be doing

As part of your role, your responsibilities will include:

• Lead Acquisition – Plan, execute, and optimize campaigns to generate new leads through multiple channels (paid, social, affiliates, content funnels, quiz-based experiences, etc.).
• Lead Segmentation – Analyze and segment incoming leads based on defined criteria (geo, intent, engagement, deposit likelihood) to determine whether to remarket, nurture, or convert directly.
• Funnel Optimization – Influence and refine onboarding journeys to improve conversion rates from lead → registration → first deposit.
• Remarketing & Nurture – Build re-engagement campaigns for colder leads through email, retargeting, and community channels.
• Campaign Management – Develop A/B tests, monitor performance, and optimize cost per lead (CPL) and cost per acquisition (CPA).
• Collaboration – Partner with product, CRM, and creative teams to align on messaging, offers, and customer experience strategies.
• Reporting & Insights – Track performance metrics, provide actionable insights, and report on ROI of lead-gen campaigns.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

 Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• 3+ Years' proven experience running lead-gen campaigns at scale.
• Ability to plan, allocate, and optimize spend for lead generation and remarketing campaigns.
• Lifecycle Marketing Knowledge – Understanding of acquisition, retention, and loyalty levers to maximize customer lifetime value
• Data-Driven Mindset – Strong analytical skills to evaluate funnel performance and identify opportunities.
• Ability to collaborate with design, dev, and AI video generation tools.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience in the iGaming or casino industry.
• Paid Media Expertise – Hands-on knowledge of running Meta, Google, programmatic, and native campaigns.
• Quiz & Funnel Design – Experience building interactive lead funnels that pre-qualify and warm up leads.
• A/B Testing & CRO – Familiarity with experimentation frameworks to improve conversion across funnels.
• Affiliate Marketing – Exposure to affiliate-based lead-gen models.
• Community Engagement – Understanding of leveraging communities (Discord, Telegram, etc.) to nurture and convert leads.
• Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These Competencies Are:

• Problem Solving

• Ownership And Accountability

• Decision Making

• Planning And Organisation

• Communication

• Self-Starter Attitude

• Collaboration

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

• Competitive Remuneration

• Subsidised Retirement Annuities

• Employee Incentive Plans

• Free Daily Meal

• Free Massages On-Site

• Free On-Site Gym

• Group Life Cover

• Funeral Fund Benefit

• Financial Services Assistance

• Employee Assistance Programme

• Income Continuation Benefit

• Leadership Training

• Referral Bonus

• Medical Aid Subsidy

• Free Sleep Coaching

• On-Site Barista

• Retirement Annuity Subsidy

• Team Socials

• Subsidised Medical Aid or GAP Cover
• Insurance Benefits (including Group Life and Income Continuation Benefit)
• Funeral Fund & Funeral Fund Top Up
• Curro School Fees Benefit
• Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

• It’s all about putting your experience first and ensuring honesty and fairness in all we do.
• Here, your growth is supported and your contributions valued.

Game On!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!