Senior Analyst, Media Operations, US Region

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Senior Analyst, Media Operations, US Region to join our MedTech Surgery business located at our Cincinnati, OH site with the Raritan, NJ site as an alternate.

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Key Responsibilities:

This role is part of the Digital & Commercial Innovation team, whose role is enabling an insights-based, end-to-end commercial ecosystem is a critical growth accelerator for J&J MedTech. The Senior Analyst, Media Operations, US Region will play a crucial role in delivering our Integrated Customer Experience Plans and omnichannel approach across multiple channels, ensuring that we can launch, measure and optimize all Commercial initiatives, paid and owned. The Senior Analyst will collaborate with cross-functional teams to drive clarity on Commercial strategy and media goals, including objective, calls to actions and key performance indicators. This role will help deliver innovative and impactful media executions that drive Commercial success.

Duties & Responsibilities:

Team up with Marketing Strategy, Digital Engagement and Communications to deliver innovative and impactful paid media executions:

• Defines multi-platform media targeting strategy by segment based on business strategy (e.g. geotargeting, account heavy ups, etc.).
• Manage media budgets and build media briefs.
• Liaises with Marketing Communications, Integrated Customer Experience & Global teams to complete paid social.
• Liaises with Media agency for paid executions and design test & learn scenarios to drive innovation and speed to impact.
• Stay current with media trends, compliance standards, and best practices in the healthcare and med tech industries. 
• Collaborate with Marketing, Communications, Education, Technology, Global teams and others to deliver innovative and impactful owned media executions (e.g. newsletters, email journeys, organic social, etc.).
• Work with Integrated Customer Experience manager to deliver integrated calendar.
• Ensures campaign cohesiveness and effectiveness, balancing across customer segments/products and accounts.
• Collaborate with Analytics and Automation team to set benchmarks for ROAS by tactic and campaign and implement monitoring mechanisms that ensure key performance measures are being met.
• Understands and applies Johnson & Johnson Credo and Leadership Imperatives in day-to-day interactions with team.

Qualifications

 A minimum of a bachelor’s degree required; Advanced degree preferred. 

• Minimum of 5 years of business experience (marketing, communications, public relations, business development, etc.), including 2 years media planning experience with proven track record of success required 
• Understanding of customer journeys and omnichannel marketing required 
• SMARTSHEET and/or Sales force marketing cloud (SFMC) experience preferred
• Healthcare marketing experience preferred 
• Strong interpersonal, communication, and presentation skills. 
• Ability to work independently, with a proactive and results-oriented approach. 
• Ability to collaborate and lead teams in a complex, evolving environment and within a matrixed organization 

Benefits Summary:

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Employees are eligible for the following time off benefits:
• Vacation – up to 120 hours per calendar year
• Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
• Holiday pay, including Floating Holidays – up to 13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year

Additional information can be found through the link below!

https://www.careers.jnj.com/employee-benefits

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers. Internal employees contact AskGS to be directed to your accommodation resource.

The anticipated base pay range for this position is :

$91,000 - $147,200

Additional Description For Pay Transparency:

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.