Manager - Marketing Automation Manager

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Manager, Marketing Automation Manager

We are seeking a Marketing Automation Manager specialising in Adobe Experience Platform (AEP) to lead the orchestration, execution, and optimisation of cross-channel marketing campaigns and customer journeys. You’ll play a pivotal role in enhancing customer engagement across lifecycle journeys, leveraging data, technology, and creativity to deliver personalised, scalable campaigns. In this leadership role, you will manage a small team, drive best practices in marketing automation, and champion the adoption of AEP across marketing activities.

Responsibilities

• Strategy & Execution: Develop and execute multi-channel marketing automation strategies leveraging AEP’s capabilities, ensuring alignment with AMP’s business goals and customer experience standards.
• Strategy and Leadership: Develop and lead AMP’s marketing automation strategy across lifecycle stages.
• Partner with cross-functional teams (Martech, Data, CX, Product, and Digital) to align automation initiatives with business goals.
• Mentor and guide junior team members and foster a culture of experimentation and continuous improvement.
• Campaign Operations: Oversee the end-to-end delivery of automated campaigns and customer journeys (segmentation, personalisation, orchestration, testing, and reporting) using AEP and associated Martech tools.
• AEP Expertise: Act as the subject matter expert on AEP, ensuring the platform is effectively utilised and continuously optimised for campaign performance and customer engagement.
• Collaboration: Partner with stakeholders from Marketing, Data, Technology, and Compliance to design data-driven journeys and ensure marketing automation processes are efficient, scalable, and compliant.
• Measurement & Optimisation: Monitor campaign performance, analyse results, and drive ongoing optimisation to improve ROI and customer outcomes.
• Process Improvement: Identify, recommend, and implement enhancements to marketing automation processes, workflows, and governance.
• Knowledge Sharing: Promote AEP best practices and mentor team members and stakeholders to uplift organisational capability

Qualifications we seek in you!

Minimum Qualifications

• Relevant years’ experience in marketing automation, campaign management, or Martech roles, with at least 2 years leading or mentoring a team.
• Hands-on expertise with Adobe Experience Platform (AEP), including AJO, CJA. Target RTCDP.

Preferred Qualifications/ Skills

• Strong understanding of customer lifecycle marketing, segmentation, and personalisation.
• Experience designing and executing cross-channel campaigns (email, SMS, push, web, etc.).
• Experience working with data teams and using analytics to drive decisions.
• Excellent stakeholder management and communication skills.
• Passion for technology, customer experience, and continuous learning.
• Background in financial services or another regulated industry is advantageous

Why Join Genpact?

• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that

values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.