Digital Marketing Assistant

Gather a strong understanding of Samsonite Southern Africa’s and associated brands’ product offerings•    Create concise, eye-catching and innovative headlines and body to copy across various brands.•    Consistently brainstorm and collaborate with the team for new ideas and strategies•    Build a following for the brands on social media with creative, consistent postings•    Spot and leverage industry trends to keep content relevant and exciting.•    Track and analyse key KPIs (engagement rate, follower growth, etc.) to measure campaign effectiveness.•    Deliver reports and actionable insights to optimise content and advertising performance.•    Monitor campaign metrics (open rates, CTR, conversions, unsubscribe rates), obtain key learning and optimise campaign performance.•    Collaborate with the eCommerce team and management when required.•    Collaborate with and work on strategies with our outsourced marketing/TikTok agencies•    Assist with social media strategy for all brands on all major platforms, such as Facebook, Instagram, YouTube & LinkedIn•    Ensure timeous responses to customer comments and queries on social platforms•    Managing the briefing process for marketing mailers (to align with socials)•    Assisting the sourcing of content from Europe•    Assist with Website Banner creation•    Have a creative flare and worked with creative design tools (e.g. Adobe, Photoshop, InDesign etc.)•    Resizing and uploading product imagery when required•    Adhere to all policies, procedures and regulations at all times•    Maintain good internal communication channels with other employees, stores and departments.

Strong working knowledge of social platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.).•    Proficiency with email marketing platforms (e.g. Mailchimp, Stripo, Klaviyo and BigCommerce an advantage).•    Excellent copywriting and storytelling skills for social media, blog and email audiences.•    Comfortable working with analytics tools to monitor performance and generate concise weekly reports that highlight key insights and opportunities.•    Highly organised with strong project and deadline management skills.•    Team player with the ability to collaborate across departments.•    Strong communication skills. Fluency in English (written and spoken).•    High levels of integrity and confidentiality•    Must be able to work in a team

Who we are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere.  With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.