Senior CRM Executive

About Us: 

Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

ShopCash is a new cashback and loyalty program launched by Wego in MENA in 2020. ShopCash gives users access to a wide range of cashback offers, promo codes, deals and vouchers from a variety of merchants. ShopCash was developed to make brand and deal discovery easier while enabling users to save on every purchase.

Job Overview:
We are seeking an experienced and strategic CRM professional to lead our customer relationship management initiatives. The ideal candidate will have a comprehensive understanding of CRM channels and tools, a keen eye for personalisation strategies, and the ability to coordinate effectively with product, marketing and commercial teams. Experience in the e-commerce industry is a significant advantage.

Key Responsibilities:

1. CRM Strategy Development:
2. Campaign Management:
3. Personalization and Segmentation:
4. Cross-Functional Collaboration:
5. Innovation and Trends:
6. Performance Measurement:

Qualifications And Requirements:

• Proven experience (3+ years) in CRM management across multiple channels.
• Full proficiency in Arabic and English (Speaking - Reading - Writing)
• Strong expertise in email marketing, push notifications, and in-app/on-site notifications.
• Experience with customer onboarding and engagement journeys using at least one CRM tool (Webengage, Clevertap, Braze, etc).
• Deep understanding of personalization techniques and data-driven CRM strategies.
• Hands-on experience with CRM platforms and marketing automation tools.
• Proficiency with Microsoft Excel and BigQuery (good to have).
• Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers and automating reports is a must.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and leadership skills.
• Bachelor's degree, preferably in marketing.