Qualification Intelligence Specialist

Title: Qualification Intelligence Specialist

Location:  Lisbon / Hybrid

Contract: Full time/ Permanent

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa. 

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. 

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology

About The Role

In order to achieve our ambitions, Cyncly is searching for a Marketing Qualification Intelligence Specialist to deliver our marketing programs in EMEA/APAC and NAM within set processes. The qualification intelligence specialist’s main responsibility is to leverage advanced qualification intelligence to identify, prioritize, and nurture high-value prospects through our 6sense platform to support the overall business goals and targets. A key focus is building and optimizing conversational e-mail flows that engage leads and accelerate them through the marketing and sales funnel. The specialist will work closely with sales, marketing, and analytics teams to ensure that qualification processes are data-driven, scalable, and aligned with business objectives.

The Marketing Qualification Intelligence Specialist reports into the VP Demand Gen and Field Marketing is responsible for the setup, delivery and efficient execution of conversational emails and nurture campaigns into our selected languages and markets, as well as qualification of any Mid-Market and Enterprise leads. As we are on a transformational journey, the successful candidate must be able to both cover the future state of our ambition as well as being hands-on as we move quickly to challenge our status quo.

Main Responsibilities:

• Conversational Email Flow Development: Design, build and optimize personalized, conversational email sequences that nurture leads, address objections, and drive engagement.
• Lead Qualification & Intelligence: Analyse and influence lead qualification criteria using data-driven insights from CRM, web analytics, and market research. Identify high-potential prospects and ensure sales and marketing efforts are focused on the best opportunities.
• Pre-qualify any high-quality leads before handing over to sales, working as the bridge between marketing and sales.
• Review, measure & optimize ongoing email flows and qualification.
• Continuously improve ways of working in collaboration with global, regional & functional marketing and sales teams.
• Collaborate closely with sales and other key stakeholders to ensure we meet deadlines and deliver quality intelligence.

Required Experience And Qualifications:

• 3-5 years’ experience in lead qualification and nurtures.
• Track record in driving successful conversational email flows and lead qualification on time and on budget.
• Hands-on experience of managing multiple stakeholders in marketing, sales and business through clear tracking.
• Must be self-driven/able to work independently but also be able to work as part of a global team.
• Excellent written and spoken English to craft and run qualifications and email flows at scale.

Required Skills And Competencies:

• Good collaboration skills and positive attitude.
• Excellent strategic skills to set and achieve ambitious goals in a high-growth environment.
• Strong listening and interpersonal skills.
• Creative thinking and hands-on execution.
• Self-motivated, conscientious and diligent.
• Able to work under pressure.
• Able to work independently and as part of a global and regional team.
• Ability to work in a globally distributed, fast-paced, cross-functional team environment.
• Proactive and solution-oriented.
• Professionally committed and willing to learn.
• Concerned about the environment and cooperation.
• Ability to see what should be done.

Working For Us:

At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills - and we thrive when we work together with openness, trust, and respect. 

Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth. 

We celebrate the different ways people contribute and encourage everyone - from every background - to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together. 

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in - come join us.