Digital Graphic Designer

The Digital Graphic Designer is a multifaceted visual communicator and digital craftsperson with a passion for solving business problems through intelligent, innovative design. As a key member of the VITAS Healthcare Creative Studio, this role is responsible for leading digital-first creative execution across a range of platforms - including web, email, social, paid media, presentations, and emerging formats, with a strong focus on user experience, brand storytelling, and performance optimization.

The Digital Graphic Designer brings a forward-thinking mindset, a high level of digital fluency, and the curiosity to explore how artificial intelligence and modern design tools can elevate the brand experience. With a self-starter work ethic, a collaborative spirit, and a commitment to excellence, the Senior Digital Graphic Designer helps advance the creative maturity of the VITAS brand in service of both its mission and its market.

ESSENTIAL DUTIES & RESPONSIBILITIES

All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments, and governmental regulations.

Key Responsibilities:

Digital Design Leadership

• Serve as the lead designer on high-impact digital campaigns, platforms, and initiatives.
• Apply best practices in UX/UI design to enhance usability and engagement across web and mobile experiences.
• Develop polished, high-performing assets for email, social media, display ads, paid search, and other digital channels.
• Contribute to the evolution and governance of the digital design system for consistency and scalability.

Innovation & AI Integration

• Explore and incorporate emerging design technologies and AI tools to improve efficiency, creativity, and quality.
• Help define best practices for integrating AI-assisted workflows into the broader creative process.
• Champion experimentation and data-informed design thinking across the team.

Strategic Collaboration

• Partner closely with the Digital Marketing, Content, and Strategy teams to translate business goals into effective design solutions.
• Participate in campaign planning and creative brainstorming, bringing a digital lens to all phases of development.
• Contribute to performance reviews and optimizations by analyzing creative effectiveness and proposing improvements.

Executional Excellence

• Uphold the highest standards of design craft, technical precision, and visual storytelling.
• Review and QC digital creative deliverables for accuracy, accessibility, and platform compliance.
• Maintain a proactive, solutions-oriented mindset—anticipating needs and bringing clarity to complex asks.

Mentorship & Influence

• Share digital design knowledge and tools with other designers and cross-functional peers.
• Provide informal coaching and guidance to junior creatives, raising the overall bar for digital output.
• Help drive a culture of collaboration, experimentation, and creative rigor across the Creative Studio.
• Perform related duties as required. This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience

Required:

• Minimum 8 years of professional experience in digital design, including responsive web, email, social, and performance media.
• Proven experience designing within complex brand ecosystems and collaborating with cross-functional teams.
• Experience working with AI tools, Figma, Adobe Creative Suite, and motion graphics platforms.
• Expert in digital design systems, web standards, and user-centric design principles.
• Familiarity with front-end technologies (HTML/CSS, responsive frameworks) is a plus.
• Highly proficient in creative prototyping and presentation tools (Figma, Adobe XD, After Effects, PowerPoint, etc.).
• Strong project ownership, attention to detail, and ability to manage multiple deadlines simultaneously.
• Comfortable interpreting performance data and translating it into creative improvements.

Preferred:

Previous work in healthcare, technology, or mission-driven organizations is preferred.

Education:

Bachelor’s degree in graphic design, interactive design, digital media, or related field is required.

Certification & Licensure:

None required for this position.

Reasonable Accommodation:

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.