Partner Marketing Manager

With a vision to "Build and sell Microsoft AI, Cloud applications, services, and devices with partners, empowering people and organizations to achieve more," SME&C Global Channel Partner Sales (GCPS) is responsible for driving revenue outcomes with partners through innovative solutions–at scale. As part of GCPS, Device Partner Sales (DPS) plays a critical role in achieving this mission. We build, market and sell breakthrough AI-powered devices and cloud experiences with partners, including Original Equipment Manufacturers (OEMs), device distribution and reseller channels, Original Design Manufacturers (ODM), and Silicon providers. We work closely across the device partner ecosystem and internal teams to transform the world of computing. 

Opportunities in DPS are expansive. We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of growing a multi-billion-dollar business, charting new areas of innovation, and contributing to our partnership engagements worldwide. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partner ecosystem.

As a Partner Marketing manager, you carry out marketing planning, execution and monitoring with Device partners to effectively achieve the desired sales goals for Copilot+ and Windows 11 PCs, leveraging Microsoft resources and investments. Your command a deep knowledge of the partners’ economics to effectively tie Microsoft’s goals with the partner’s joint priorities and prepare outcome-oriented co-marketing plans. You identify competitors and assess their product and associate marketing activity, their strengths and weaknesses to propose outcome-based full-funnel marketing activities that drive sales pipeline, optimize Marketing ROI, and maximize execution and engagement. You are the Digital Marketing expert, promoting partner products on Microsoft services.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Responsibilities

Analytics and Insights

• Consumes and interprets data and metrics to complete analyses. Identifies trends in partner and competitive data to help assess the impact of a campaign/project. Helps to change and adapt partner strategies based on feedback and evaluation of data.

 Business Operations

• Plans, manages, and is accountable for allocated marketing funds and budget spend in collaboration with agencies and partners to help ensure allocated budget is properly spent, while considering mutual business objectives and goals with partners. Contributes to the investment process by helping to identify and executing on new/existing business opportunities to drive strategic impact for Microsoft (e.g., revenue upside, new device growth, optimization of investment buckets). Monitors and tracks business investments of the partner to ensure that they correctly utilize allocated budgets and establishes return on investment (ROI) and related benchmarks to ensure performance goals are met. Complies with budgeting and investing practices to ensure alignment with expectations regulations.
• Ensures privacy, brand, marketing funding, statement of work, store-specific developer policies, and marketing proof of execution compliance of products, processes, programs, and policies are followed across teams and functions. Seeks exceptions to policies with appropriate Corporate, External, and Legal Affairs (CELA) stakeholders.

 Go-To-Market Planning

• Executes, develops, and/or drives marketing strategies to ensure market, channel, and partner readiness for new solution/offering launch. Collaborates across cross-functional teams to execute on solution/offering launch strategies within a go-to-market planning cycle to ensure full-funnel marketing. Continuously optimizes and owns and delivers consistent experiences within the partner/channel by leveraging marketing materials and toolkits to execute on-time and align to budget.

 Partner Experiences

• Supports the development and mutual creation of new partner capabilities and opportunities through partner experiences to help provide a competitive advantage and to land key product messages with partners. Measures the impact of end-to-end partner experiences through a co-marketing and partner standpoint, as well as evaluating return on investment (ROI). Ensures, executes, and accelerates partner-to-partner collaboration of marketing activities to build impact of partner experiences and programs.

 Relationship Building

• Collaborates with cross-functional stakeholders to market products and enhance offerings. Builds trust and credibility in new and existing relationships with internal teams, while applying expertise to cross-functional and partner teams. Identifies and works to connect customer/partner opportunities with internal stakeholders (e.g., product management, category, business development, sales) through partner capability sharing, and advocates for the customers/partners to internal teams.
• Owns/drives trusted executive-level partner marketing relationships in order to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility. Advises and informs partners on best practices through deep solution area knowledge. Ensures effective communication of marketing messages and product/program incentive changes through and to partners and within a communication channel. Identifies gaps in current partner capabilities and capacity and drives plans to address gaps to build partner capability and capacity and drive partner sharing.

 Sales Plays

• Leads the mapping of accounts with partner solutions and sales plays by identifying sales plays aligned to co-sell prioritized partners. Drives demand generation to build partner co-sell pipeline through solution area sales plays execution and with partner-to-partner (P2P) interactions.

 Strategic Planning

• Executes, creates, and/or drives solutions strategies/content roadmaps (e.g., product, enablement, recruit, incentives/investments) with new or existing partners and internal/external stakeholders (e.g., Partner Development Manager [PDM], Channel Manager) based on research and deep understanding of the partner’s financials and strategic priorities, as well as business, industry, and competitive landscapes. Provides input on partner marketing plans and market opportunities and supports the management of planning activities against scorecard metrics and goals. Maps partner capabilities and priorities with Microsoft goals and strategies to help ensure strategic alignment. Influences across a regional leadership team to help drive strategic action. In partnership with internal counterparts and sales teams, leverages data to build data-driven solution area strategy including growth targets, partner capacity, projections (e.g., reach, frequency, yield targets), and capability to co-sell and capitalize on market opportunities.
• Synthesizes and consolidates information gathered from research (e.g., industry best practices, sales information, etc.) in order to inform and design partner strategy and to gain competitive insights. Seeks potential opportunities involved with specific partner collaborations to enable others to conduct risk analyses.

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience.
• English fluency is required

Additional or preferred qualifications

• Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience.
• Proven expertise in the marketing industry, ideally within the PC hardware space, with 6+ years of experience managing multiple product categories and navigating complex sales motions.
• Skilled in developing integrated partner marketing plans and executing campaigns across diverse marketing disciplines.
• Proven success in partner engagement and delivering measurable growth and performance outcomes.
• Deep understanding of sales channels and their dynamics.
• Demonstrated excellence in marketing execution and ROI through strategic planning, operational efficiency, creative execution, readiness, and data-driven insights.
• Exceptional written and verbal communication skills, with a strong ability to actively listen.
• Strong presentation skills across various audience sizes and levels, with a successful history in sales and negotiation, including advanced sales techniques.
• Ability to influence and engage senior stakeholders; exhibits strong executive presence and cross-functional collaboration.
• Comfortable managing ambiguity and rapid change; demonstrates agility and a willingness to take risks.
• Proven ability to lead and develop high-performing, diverse, and hybrid teams.
• Strong analytical capabilities to identify growth opportunities, manage investments, and optimize ROI.
• Background in PC hardware and/or commercial hardware channels is a plus.
• Willingness to travel up to 20%, depending on role location.
• Spanish proficiency is desirable.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

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