Marketing Manager

Reporting to the Director of Brand Marketing, the Manager, Marketing Strategy is a critical strategic business partner. This role plays a lead part in shaping our brand go-to-market strategy, keeping the organization honest on performance within the context of our campaigns and market, and continuously asking “so what?” to connect business performance indicators to actionable strategies.

The incumbent will serve as the architect of briefs that set the tone for creative excellence, a champion of competitive and market intelligence, and a steward of strategic partnerships. They will also build structured business cases to evaluate new opportunities and guide decision-making. 

The ideal candidate will be an excellent multitasker and thrives in a fast-paced environment. You must have an infectious enthusiasm for the customer and of course sleep! You must also be an excellent leader and communicator, as this role will intersect multiple functions and team members.

In This Role You Will:

• Develop, write, and refine campaign briefs; ensure inputs are gathered from across the organization (e.g., Dormez-vous, category-specific marketing).
• Facilitate alignment across cross-functional partners on strategy and campaign objectives.
• Guide initial creative concept evaluation to confirm work is on-brief and strategically sound.
• Support the Director in the Annual Business Planning cycle, providing competitive and consumer insights.
• Build and present business cases for new marketing opportunities, partnerships, and strategic initiatives.
• Evaluate opportunities against financial impact, brand equity implications, and opportunity cost.
• Conduct scenario planning to inform prioritization and investment decisions.
• Develop strategic decks, scenario options, and inputs for ad-hoc Business Reviews.
• Synthesize complex information into clear, compelling recommendations that enable senior leadership decision-making.
• Identify, evaluate, and manage marketing partnerships.
• Establish scorecards and structured evaluation criteria for partnership performance and renewals.
• Partner closely with the Marketing Insights & Analytics Manager to ensure measurement plans are in place.
• Co-lead campaign readouts, ensuring clear “so what” recommendations and test-and-learn agendas.
• Monitor market movements, competitor activity, and broader consumer/cultural trends across Sleep Country Inc.

Qualifications and experience we like to see:

• Post-secondary education required. A degree in Business Administration, Marketing, or related discipline preferred
• 3–5 years of experience in marketing strategy, brand planning, or related fields.
• Proven ability to lead the development of campaign briefs and strategy documents.
• Experience building business cases and evaluating opportunities across consumer, brand and financial brand lenses.
• Strong storytelling, communication, and facilitation skills.
• Demonstrated ability to connect multiple data points into a clear strategic narrative.
• Ability to apply structured and creative problem-solving to ambiguous business challenges.
• Able to balance analytical insights with consumer empathy and brand intuition.
• Adept at building business cases that weigh trade-offs and guide prioritization of resources.
• Project management skills; highly organized, detail-oriented, and proactive.
• Comfort working in ambiguity; able to quickly respond, prioritize, and influence direction.
• Advanced PowerPoint and Excel skills.

Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to training and development platforms
• Full medical, dental benefits and a Deferred Profit Sharing Program
• Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
• Maternity/Parental leave top up benefits
• Tuition Reimbursement Program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s. 
Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner. 
We’re looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.