Demand Generation Coordinator

Description

Engrain builds map-based tech that’s redefining how real estate works. Our interactive, unit-level maps and powerful data integrations help over 1,000 companies—and 20,000 properties—to make smarter decisions, streamline leasing, and deliver better renter experiences. From prospect to renewal, our products give properties a spatial brain and a visual edge when it comes to property marketing and management. And it’s working: our churn rate is just 5%, and we’ve been putting up double-digit growth numbers every year.

We’re not your typical proptech company. We move fast, we stay curious, and we don’t do stale or corporate fluff. Backed by successful Seed and Series A rounds—with a fresh raise on the horizon—we’re entering a phase of serious scale.

As the Demand Generation Coordinator, you’ll play a key role in executing integrated marketing campaigns that drive interest, accelerate pipeline, and support revenue growth. The role will report directly to the Sr. Marketing Manager, Events & Lead Generation and connect the dots across product, partner, and event marketing initiatives to ensure a steady flow of targeted, multi-channel campaigns that engage prospects, re-engage customers, and influence buying decisions.

What You'Ll Do...

• Campaign & Execution
• Lifecycle & Nurture Programs
• Measurement & Optimization
• Partner Relations & Internal Collaboration
• Assist in managing the demand generation campaign calendar, aligning with product launches, partner initiatives, and event activations
• Support the execution of integrated campaigns across email, web, and social media
• Coordinate campaign components in HubSpot, using segmentation and personalization tools to target the right audiences
• Help turn initiatives from marketing managers into multi-channel programs
• Contribute to lifecycle and nurture campaigns that guide prospects and customers through the buying journey
• Build and maintain basic drip and trigger-based programs in HubSpot with oversight from senior marketers
• Track key performance metrics and assist in campaign reporting
• Support A/B testing on subject lines, CTAs, and creative variations to improve performance
• Help translate data into insights that can refine future campaigns
• Collaborate cross-functionally with sales, marketing, and product teams to ensure alignment and buy-in of partnership marketing initiatives.
• Act as a key point of contact for partners regarding marketing initiatives, building and nurturing relationships.
• Conduct light market research to identify potential new partners or industry trends.

Requirements

What You Offer Us...

• 1–3 years of experience in demand generation, email marketing, or campaign execution in a B2B SaaS or agency setting.
• Familiarity with marketing automation platforms (HubSpot preferred) and CRM tools.
• A keen interest in data-driven marketing with a desire to learn how campaigns drive pipeline.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• A proactive communicator who works well in a cross-functional team environment.
• Experience with copywriting and editing for various marketing channels.
• Knowledge of web analytics tools (Google Analytics) is a plus.
• Experience in PropTech or multifamily industries is a bonus, but not required.

What we offer you...

• Salary Disclosure for Colorado: annual salary of $57,000 - $70,000. Final offer amount is determined by factors including years and depth of candidate’s experience, certifications, and skill set alignment to the job requirements
• Various health, dental, and vision insurance plans to choose from
• Up to 12 weeks of paid parental leave
• Up to 18 days annually of PTO & 10 holidays per year
• Dog-friendly office
• 401k match up to 4 percent
• Annual reimbursement for learning & growth opportunities through our Grow450 program
• On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.