Marketing and Communications Manager (Maternity Cover)

Marketing And Communications Manager (Maternity Cover)

• Application Deadline: 15 October 2025
• Department: Marketing
• Employment Type: Temporary
• Location: Harborne, Birmingham, UK
• Reporting To: Head of Income Generation
• Compensation: £32,535 / year

Description

To provide sufficient cover and continuity for the development of marketing and communication provision within college services, supported living services, community services and QAC Enterprises.

Direct Reports :
1x Marketing & Communications Officer 
1x Marketing & Communications Assistant 
1x Assistant to External Relations

Key Responsibilities

• Support the development of a national network of professionals related to learner/client referral including: schools, Jobcentre Plus, external agencies, local authorities, charities and providers that benefit young adults with SEND.  

• Manage the production of printed materials and translate various insights, initiatives and outcomes into engaging communications for a variety of audiences and purposes (internal and external), i.e. College Prospectus, Annual Report, marketing media, case studies, DVD etc. to enhance student recruitment and core college educational business both locally & nationally.   

• Continuation of the implementation of the marketing strategy for successful student recruitment. 

• Develop excellent communications in support of QAC as a charity, whether that be through showcasing our work to a variety of different audiences or communication specific to fundraising campaigns. 

• Oversee visits to feeder schools to provide information about QAC’s provision and outcomes. 

• Oversee the planning and delivery of a range of events and activities including student careers & transition events.  

• Research trends, demographics and other relevant information that helps QAC plan for growth, e.g. student numbers and diversity of provision.   

• Maintain for College use, clear and thorough records of all contacts, customers, prospects, meetings and future actions. 

• Work to build and maintain links with feeder organisations. 

• Oversee regular visits by potential learners to QAC e.g. Open Days and Transitional Visits. 

• Oversee regular events for professional visitors. 

• Lead responsibility for the organisation of the annual Friends and Families Day event (e.g. marquee and equipment hire, invitations, risk assessments etc.) 

• Provide relevant and high quality information, advice and guidance to potential learners/families/professionals 

• Produce analytic reports (i.e. visits by potential learners, social media) 

• Support and participate when required, with the overall transition process for learners from school to QAC. 

• Oversee Familiarisation Events for new students.  

• Act as the main lead when representing the College at external exhibitions and events throughout the UK and on occasion overseas. 

• Maintain a broad knowledge of QAC’s learner/client programmes.  

• Provide marketing and communications guidance and advice to colleagues and effectively liaise with heads of curriculum and service departments to support growth. 

• Enhance and oversee QAC’s profile in the media.  

• Manage the marketing budget to ensure best value in procurement and to maximise return on investment. Manage professional relationships with external suppliers and agencies, e.g. printers, graphic designers, promotional merchandise etc.   

• Provide line management to the Assistant to the Marketing Team, Marketing and Communications Officer and Senior Marketing and Communications Officer.  

• Deliver presentations reflecting the work of QAC to a variety of audiences. 

• Identify, monitor and report to College Management Team on market competition and opportunities (e.g. quarterly reports). 

• Maximise digital opportunities for the charity in all areas of its work – college, supported living, community services and enterprise ensuring the marketing and communications team implement social medial strategies to enhance the overall charity strategy.  

• Adhere to the Charity’s Health and Safety policy. 

• Undertake any necessary training or updating. 

• Participate in the development of equal opportunities, diversity, inclusion and safeguarding within the department and across the charity. 
 
• Chair regular internal marketing meetings.  

• Undertake any other reasonable duties or responsibilities as required by the charity.

The above list is not exhaustive, but is indicative of the general nature and level of responsibility of the work to be undertaken. The responsibilities and duties may vary from time to time without changing the nature of the post. The post holder will be expected to adopt a flexible approach to enable the efficient and effective running of the College.

Skills, Knowledge And Expertise

Essential:
Chartered Institute of Marketing qualification/membership, degree or equivalent. 
Full current driving licence holder
Track record of delivering impactful marketing campaigns.
IT and social media proficiency
Demonstrable track record of At least 4 years of working in marketing/communications area including digital and social media experience.
Work within the charity or education sector is desirable.
Ability to develop and execute marketing and communications strategies. 
Strong planning, time management, administrative and organisational skills
Excellent verbal and written communication skills
Understanding and knowledge of communications (both internal and external), marketing, PR and social media principles.
Understanding of data protection.
Proven ability to write copy for different audiences.
Being able to segment and analyse data for campaigns
Well organised, reliable and pro-active
To evidence a positive attitude to equality, diversity and inclusion and work well with others
To understand safeguarding principles and practice and be able to apply them to this role

Why Work At Queen Alexandra Charity Birmingham

Join our team at Queen Alexandra Charity!

Are you passionate about making a difference to the lives of students with special educational needs? Do you thrive in an inclusive and supportive academic environment? If so, we want YOU to join our team. QAC has just gone through an exciting rebrand, dealt with a period of swift growth and academic improvement and this is your opportunity to become part of a vibrant College that is moving forward and making a real difference to the lives and futures of our students.  

The newly structured Queen Alexandra Charity Birmingham offers you the chance to have a positive impact as you join a committed group of colleagues in ensuring that all students achieve their aims and aspirations. We are dedicated to providing exceptional education and support to students with diverse learning needs and life experiences. Our specialist setting fosters an inclusive community where every student is valued, supported, and empowered to reach their full potential. 

QAC offers a vibrant, varied and enriching educational experience for both residential and day students. Our curriculum aims to maximise adult life, independence and work opportunities for all students. Class sizes are designed to meet specific needs and support levels are high. 

Joining our supportive team, you will have the opportunity to: ·      Work closely with students with SEN to achieve their goals·      Make a difference to the educational experience of young people·      Be a voice for students and staff in specialist education·      Foster a positive and inclusive learning environment, promoting academic growth, self-development and self-confidence·      Develop your own skills, aspirations and progress your career.
Our benefits include; Schedule 1   Benefits (reviewed annually and/or as appropriate)
 
Academic Year 2024/25

•  Access to on site car parking
• Use of QAC Fitness Centre (subject to opening hours)
• Cycle to Work Scheme (Salary Sacrifice)
• 24/7 Employee Assistance Programme Helpline (BHSF) 
• Access to Education Support Free Helpline for Teachers & Education Staff
• QAC Mental Health First Aiders & activities to support health and wellbeing
• BHSF Benefits Package including Healthcare Plans, discounted shopping/services
• Annual Flu vaccination/voucher
•  Access to other benefit/discount schemes (which may be subject to charge) e.g. Blue Light Card, TOTUM (NUS), Charity Worker Discounts, Discounts for Teachers
• Dell Advantage programme - a free programme that offers savings to students, parents and all staff at QAC - up to 20% off. https://www.dell.com/en-uk/lp/dell-advantage
• Health and Wellbeing Services (Occupational Health/Counselling)
• Free Tea/Coffee and Staff Room facilities
• Dining Room facilities with hot/cold food (free meal provided for those supporting students at mealtimes)
• Additional discretionary concessionary/closure days as part of leave entitlement (including closure over Christmas/New Year period)
• Reward and Recognition Policy – Living the Values Awards (team & individual) and long service
• Enhanced/Occupational paid leave e.g. maternity/paternity (subject to qualifying criteria)
• Occupational sick pay (based on length of service)
• On site wellbeing activities (e.g. yoga, meditation)
• Support for training/ CPD (either by way of study leave and/or funding)
• Flexible working arrangements including Flexible Working Policy Agreements, Time Off in Lieu (TOIL) in prior agreement with line manager. 

 
This list is not exhaustive and may be subject to review and/or change.

We look forward to receiving your application and knowing more about your qualifications, skills,
personal qualities and experience that you would bring to the role and to QAC. Please take time to
review the job description above.

Please upload a CV/Resume* with details of your full employment history (since leaving school,
including education, employment and voluntary work) including reasons for any gaps in
employment. This should also include a statement of the personal qualities and experience you
believe are relevant to your suitability for the post and how this meets the job description and
person specification requirements. Your CV/Resume* will be re-produced in a standard format by
the system (without personal identifiers) to assist us in our anonymised shortlisting process.
Under Section 7 of SVGA 2006 it is an offence to apply for the role if the applicant is barred from
engaging in regulated activity relevant to children. The College's Safeguarding Policies are
available here

As part of our commitment to safer recruitment, and in line with updated guidance published in 
September 2022, we will carry out an online search of all shortlisted candidates. This search may 
enable us to identify any incidents or issues that have happened, and publicly available for review 
online, which we may wish to explore with you in further detail during the interview process. As part 
of your application we have asked you to provide the account names, usernames and/or handles for 
any social media platform that you use, as well as the names of any websites that you own, post on, 
or contribute to. A Google search will also be conducted. These checks will only be conducted if you 
are shortlisted for interview. Please see our safer recruitment and selection policy for further 
information.