Senior Growth Marketer - Lifecycle & Automation

Hi! 👋 I'm Chris, Director of Marketing at TLDR.
I'm looking for a Senior Growth Marketer – Lifecycle & Automation to build and scale our marketing automation engine. Your mission: engage, nurture, and convert potential prospects into customers through automated lifecycle journeys.
You'll be our automation architect: designing outbound sequences, building intelligent nurture flows, cleaning and segmenting lists, and ensuring every lead gets the right message at the right time.
This role requires someone who thrives at the intersection of strategy, execution, and systems. You’ll collaborate with Marketing, Sales, and RevOps to create scalable campaigns, experiment with segmentation, and ensure compliance.

Who We Are

TLDR is a media company redefining how professionals consume industry news. Our portfolio of 12+ newsletters spans tech, AI, cybersecurity, and more, delivering bite-sized, trusted content to a rapidly growing audience of 6+ million decision-makers.
We're scaling fast and now we need a lifecycle and automation leader to ensure no lead falls through the cracks, every segment is nurtured, and our email programs drive measurable revenue impact.

🎯 What You'll Do

• Build Lifecycle Campaigns: Design automated nurture emails for inbound leads who don’t book meetings, and re-engage those who ghost AEs.
• Expand Engagement Programs: Send quarterly updates (e.g., media kits) and create segmented campaigns by product type, persona, or use case.
• Automate Sales Sequences: Build and optimize outbound sequences in Amplemarket.
• Collaborate with Sales: Partner with team members (like Upashruti) to ensure fields and workflows in Amplemarket are structured correctly.
• Clean & Segment Lists: Maintain marketing database hygiene and improve list quality.
• Work with RevOps: Align on reporting, data, and system improvements.

🧠 What We're Looking For

• 3+ years in lifecycle, growth, or marketing automation roles in B2B SaaS, media, or tech.
• Expert in email marketing and copywriting
• Proven experience with marketing automation platforms (we use HubSpot)
• Experience using AI to scale marketing automation
• Strong understanding of lead nurturing, segmentation, and personalization strategies.
• Analytical mindset: able to design experiments, measure performance, and continuously optimize.
• Collaborative and proactive: you spot opportunities, build systems, and make them scale.
• Bonus: Experience with sales engagement tools (ie. Amplemarket, Outreach, Salesloft).

❤️ Why Tldr

• Own a critical growth lever at a profitable, fast-growing media company
• Budget and autonomy to test bold ideas without bureaucratic approval chains
• Work with cutting-edge AI tools and be at the forefront of marketing innovation
• Remote-first culture with flexible hours: we care about results, not face time
• Competitive base + performance bonus tied directly to your impact
• 401(k), health, dental, vision, unlimited PTO
• Join a team of A-players who move fast and aren't afraid to try new things
• Total Compensation - $150k - $200k/yr + benefits

📥 Ready to push the boundaries of what's possible in growth marketing? I'd love to hear about your biggest wins, boldest experiments, and vision for scaling TLDR's growth. Let's chat!