Lead Consumer Researcher (P1226) - Cincinnati

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Lead Researcher, Consumer Research  (G3)

Cincinnati

About Us:

The Consumer Research team at 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51° and Kroger. 

A Lead Researcher in Research Insights is accountable as the first point of contact with business teams supporting Kroger.  The role is responsible for designing and executing research studies, leading relationships with stakeholders and vendors, completing in-depth and integrated analysis across a variety of data types (quant, qual, behavioral) and contributing to stories that compel business leaders to act.  This role will proactively drive learnings into the business and expand the impact and influence of Consumer Research. 

Responsibilities:

• Lead end-to-end research initiatives — from identifying business needs and designing studies to executing research activities and delivering and driving actionable insights and recommendations.
• Build strong relationships as the primary point of contact for key business teams, ensuring research aligns with strategic priorities and delivers clear value to Kroger and 84.51°.
• Develop and manage learning plans that guide research programs in support of business objectives, collaborating with cross-functional partners and external vendors throughout.
• Champion customer understanding by advocating for the “why” behind behaviors and ensuring customer insights are central to decision-making across Kroger and 84.51°.
• Drive impact and efficiency by maximizing the use of data and insights, reducing duplication, and amplifying findings across teams for the greatest ROI.
• Ensure research quality and rigor by applying best practices across all phases — sampling, data collection, analysis, and reporting — with a strong focus on feasibility and quality assurance.
• Mentor and coach research talent, sharing knowledge and fostering growth while continuously developing your own expertise.

Qualifications, Skills, And Experience:

• Strong understanding of consumer research and the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects.
• Working knowledge of various data types and knowing how to effectively integrate data and synthesize results to deliver insights
• Strong data visualization skills and ability to present technical content to a non-technical audience.
• Ability to influence stakeholders and clients.
• Strong interpersonal and communication skills.
• Ability to navigate a quickly evolving and at times, nebulous environment.
• Self-motivated.
• Impeccable attention to detail, strong discipline and proactivity related to managing timelines and budgets.
• The ability to successfully manage multiple priorities at one time and prioritize effectively.
• Strong analytical, problem solving and critical thinking skills.
• Ability to work in a highly collaborative environment.
• Personalization, Loyalty & Rewards, and Marketing experience preferred.

Education:

• Bachelor’s degree or equivalent, ideally in business, social sciences, psychology, or analytics/statistics.  Graduate degree is a plus.
• Minimum of 8-10 yrs years of industry experience

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Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest.  Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range$99,000—$146,000 USD