Marketing & Communications – Chinese Business Segment

Who We Are:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Role Overview:

OCBC is seeking a dynamic and strategic Marketing & Communications to spearhead initiatives targeting Chinese businesses and corporates entering and expanding in Malaysia. This role is pivotal in positioning OCBC as the preferred banking partner for this segment, driving market entry strategies, building long-term relationships, and executing impactful media and engagement campaigns.

Key Responsibilities:

1. Strategic Positioning

• Develop and refine OCBC’s value proposition for Chinese businesses entering Malaysia.
• Develop strategic messaging frameworks that resonate with Chinese business audiences, aligning with OCBC’s brand positioning and regional growth ambitions.

2. Go-To-Market Strategy

• Design and execute targeted market entry and growth strategies for Chinese corporates and SMEs, leveraging data-driven insights and market intelligence.
• Identify and activate key channels including digital, trade associations, chambers of commerce, and business networks.
• Forge strategic partnerships with ecosystem players such as media outlets, digital marketing agencies, content creators, and community platforms that engage Chinese-speaking audiences. This may include popular platforms such as China Press, Sin Chew Daily, Nanyang Siang Pau, Oriental Daily, and digital channels like RED (Xiaohongshu), WeChat, and Douyin, which are widely used among Chinese-speaking communities and businesses.

3. Relationship Building

• Lead initiatives to engage Chinese business owners through networking events, roundtables, and thought leadership platforms.
• Collaborate with Relationship Managers to develop tailored onboarding and engagement journeys.
• Implement feedback loops and continuous improvement mechanisms to enhance customer experience across all touchpoints.

4. Media & Engagement Campaigns

• Plan and execute integrated media campaigns (digital, print, PR) targeting Chinese SMEs and corporates.
• Develop content in Mandarin and English to ensure cultural and linguistic relevance.
• Track KPIs such as engagement rates, lead conversions, brand sentiment, and campaign ROI.

Skills & Attributes:

• Strategic thinker with strong execution capabilities.
• Excellent communication and interpersonal skills.
• Ability to work cross-functionally and manage multiple stakeholders.
• Culturally sensitive and customer-centric mindset.

Who We Are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5–7 years of experience in B2B marketing, preferably with exposure to Chinese markets or cross-border business segments.
• Strong understanding of Chinese business culture highly preferred and fluency in Mandarin.
• Proven track record in strategic marketing, stakeholder engagement, and campaign execution.

What We Offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.