Senior Manager, Global eCommerce & Omni

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Position Summary/Objective:

The Senior Manager, Global eCommerce & Omnichannel is Riverside’s most senior leader dedicated to digital commerce. This role owns the global eCommerce vision and strategy, with a primary focus on driving growth and performance for the Riverside's brands across key US and international eCommerce platforms (Amazon, Walmart.com, Instacart, Thrive, and others). This role is responsible for identifying, developing, and scaling customer and platform-specific strategies that drive household penetration, digital shelf excellence, and omnichannel conversion.

The role is both strategic and executional, serving as the internal digital commerce expert while collaborating cross-functionally to enable best-in-class shopper experiences across all digital touchpoints. This individual will lead annual planning, platform marketing, performance optimization, and customer development efforts across digital pure-play and omnichannel retail environments.  An ideal fit for the role will have a strong brand-building capability while also being able to manage all aspects of the P&L in a fast-evolving channel.

This is a fast-paced, high-visibility role that sits on the US Commercial Leadership Team and plays a key role in the global Commercial Strategy Team. It reports directly to the VP, US Commercial, and collaborates closely with Sales, Marketing, Consumer Insights, Supply Chain, and Finance teams.  This role currently has two Chicago-based direct reports.

Primary Responsibilities:

Digital Strategy & Leadership

• Own and evolve the global eCommerce vision for Riverside, with a focus on the US market.
• Lead strategic planning and performance management across digital channels to deliver GSV and NSV targets.
• Drive alignment with global, US, and local teams on pricing, assortment, and promotional strategies for digital.
• Champion Riverside’s values and brand ethos in all eCommerce executions.
• Deploy eCommerce marketing, other investment dollars to support growth and build brand equity.

Annual & Quarterly Planning

• Lead annual operating planning (AOP) and quarterly business reviews for eCommerce.
• Build, maintain, and present eCommerce customer P&Ls, investment plans, and ROI models.
• Partner with Finance, Demand Planning, and Supply Chain to develop accurate forecasts and demand plans.
• Develop right innovation pipeline to drive omnichannel sales through relevant pack sizes, assortments.

Customer & Platform Development

• Build and maintain relationships with key customers (e.g., Amazon, Walmart.com, Thrive, Instacart retail partners).
• Develop and lead joint business planning with top eComm accounts.
• Own content, media, and promotional strategies in partnership with internal marketing team.
• Lead omnichannel strategy with major retail partners (e.g., Kroger, Target, Walmart) to ensure consistency and synergy across platforms.

Performance Optimization

• Leverage tools and dashboards (Profitero, Amazon Brand Analytics, retailer portals, etc.) to monitor performance and identify opportunities.
• Lead efforts to improve share of shelf, conversion, ratings/reviews, and visibility across platforms.
• Analyze and optimize digital shelf KPIs: search rank, content compliance, availability, price, etc.
• Ensure the evolution of the digital shelf and ensure that MadeGood is best-in-class relative to competition.

Cross-Functional Leadership

• Serve as eCommerce subject matter expert (SME) across the organization.
• Lead collaboration with Brand, Innovation, Shopper Marketing, and Category teams to ensure digital-first execution.
• Provide thought leadership on trends, best practices, and evolving shopper behaviors.

Capability Building

• Mentor and develop direct and indirect reports; build team capabilities over time as the channel scales.
• Support the integration of omnichannel thinking into commercial team routines, KPIs, and culture.

Education & Qualifications:

• Bachelor's degree required (Business, Marketing, eCommerce, or related field); MBA preferred.
• 8+ years of progressive experience in CPG with strong focus on digital commerce and/or omnichannel retail.
• Direct experience managing Amazon and Walmart.com; familiarity with Instacart, Thrive, and other platforms is a plus.
• Experience managing media investments, content, and performance KPIs across eCommerce channels.
• Understanding of shopper behavior, search optimization, and platform algorithms.
• Strong business acumen with the ability to manage tradeoffs between margin, growth, and investment.

Skills And Abilities:

• Strategic thinker with a bias for action.
• Highly analytical, data-driven decision maker.
• Excellent communicator with strong collaboration and influencing skills.
• Detail-oriented with ability to manage multiple platforms and stakeholders.
• Self-starter with passion for digital, consumer, and commercial excellence.
• Adaptable and resilient in a fast-paced, high-growth environment.
• Ability to coach & develop a high-performing team.
• Committed to Riverside’s values and a purpose-led approach to growth.

What We Expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’S More!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How To Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.