Paid Social, Account Manager

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description

We are looking for a passionate Account Manager to oversee one or more clients. The ideal candidate will have experience managing full funnel campaigns across Social Media platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, and LinkedIn. 

You will act as an expert on all things Paid Social for both our clients and planning teams. They will also oversee the daily delivery and optimisation of campaigns, as well as support Account Executives. 

This role is ideal for the candidate to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.  

Key Responsibilities

• Being a source of expertise in Paid Social (Meta, TikTok, Snapchat, Pinterest, Reddit and LinkedIn) – for the wider business and our clients 
• Develop an understanding of the various digital media channels (Display, eRetail, Pais Search) and the role of Paid Social. 
• Working with the Paid Social Account Director to plan campaign strategies and tactics. 
• Support and training an Account Executive in the UK and India ensuring that high standards of work are delivered. 
• Ensure the team runs best in class Paid Social campaigns that align with creative and platform best practice.  
• Have a good understanding of platform updates and ensure your client is updated on changes that effect strategies or on-site tracking. 
• Ensure all media plan requirements are correctly implemented in Paid Social Platforms.  
• Measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues. Ability to oversee the execution of planned campaigns to ensure the highest standards are in line with set objectives                                                      
• Ongoing optimisation multi-channel campaigns to ensure client goals are met 
• Liaise with the agency account leads and clients directly to discuss current campaign optimisation plans and recommendations.   
• Work with the Assoicate Director and Account Director to build Paid Social testing framework that delivers performance impact.  
• Ability to effectively explain reason behind performance changes and recommend course of actions for key stakeholders 

Desired Skills & Experience

• Experience in digital media account management and presenting to clients. 
• Experience in analyzing performance data and providing actionable insights.  
• Has worked with 3rd party tech partners across the Paid Social landscape such as Smartly, Sprinklr, IAS, Zefr and Double verify. 
• A good understanding of using Meta Business Manager and at least two other Social Advertising Platforms. 
• Familiarity with creative testing and media formats. 
• Excellent client service approach and ability to multitask with great attention to detail.   
• Ability to work collaboratively as part of a cross-functional team.   
• Any advertising agency, ad network or publisher experience preferred. 
• MS Office fluency, including Excel pivot tables & chart making.   
• Ability to work collaboratively as part of a cross-functional team. 

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to Ninette at Ninette.DeSousa@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest-free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!