Account Marketing Analyst

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As the Account Marketing Analyst, you’ll drive sell-through and elevate YETI’s brand presence across German wholesale channels. You’ll develop and execute tailored marketing plans for German dealers—both online and offline—ensuring seasonal campaigns and evergreen content are delivered on-brand and on time. 

The aim of your role is to create valuable retail marketing stories for the YETI dealers in your region and work closely with the sales agent to align on annual account marketing plans for those. This should happen through proactive relationship management of our retail partners, external agents and internal stakeholders and in close cooperation with the European Marketing Team.   

The Account Marketing Analyst is part of the European Commercial Team and reports to the Account Marketing Manager Europe  

Your Responsibilities:

• Build and manage strong relationships with German retail partners, in close alignment with local sales agents. 
• Act as the primary marketing contact for dealers in Germany. 
• Develop tailored account marketing plans, including in-store activations, digital presence, and overall brand representation. 
• Coordinate visual merchandising assets—fixtures, signage, and digital content—and oversee creative execution. 
• Collaborate closely with the European Account Marketing team to ensure timely delivery of marketing tools and assets. 
• Monitor and report on campaign performance, ROI, and execution. 
• Identify opportunities to expand YETI’s footprint in retail environments (e.g., branded zones, shop-in-shop concepts). 
• Ensure consistent brand representation across all retail touchpoints in Germany. 
• Partner with Key Accounts to enhance online brand visibility through elevated brand stores, newsletters, and social media. 
• Conduct regular store visits to strengthen relationships and uphold YETI’s visual merchandising standards. 
• Lead and coordinate retail events and trade shows, including staffing and asset management. 
• Manage the German retail seeding budget and sample order process. 
• Analyze competitor activity and market trends to inform strategy. 
• Support and evaluate marketing initiatives for effectiveness and future planning. 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. 
• 4+ years of experience in retail marketing or visual merchandising, ideally within premium, outdoor, or lifestyle brands. 
• Strong understanding of brand building and integrated marketing strategies. 
• Experience working in international and cross-functional environments. 
• Proficient in MS Office (Word, Excel, Outlook, PowerPoint). 
• Creative, energetic, and trend-aware. 
• Excellent communication and organizational skills. 
• Service-oriented with a proactive, hands-on approach. 
• Fluent in German and English; additional European languages are a plus. 
• Willingness to travel within Germany and occasionally across Europe. 
• Passion for the outdoors and alignment with YETI’s core values. 
• Must have the right to work in Germany. 

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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