PR and Communications Manager, Maternity Cover

At Fiskars Group We Are Unified And Driven By Our Common Purpose: Pioneering Design To Make The Everyday Extraordinary. Join Our Team And Seize The Extraordinary Opportunity To Influence The Everyday!

We’re looking for an experienced PR professional to cover a maternity leave and continue building powerful brand visibility and high-impact press coverage in line with our distinctive Brand DNA. In this fixed-term global role, you’ll drive our public relations strategy, from developing press toolkits to managing media partnerships, influencer collaborations, and events.

You will be working across departments but especially closely with the Marketing Director, Creative Director, Social Media Manager, Copywriter, and Brand Manager. Travel required 3-4 times a year for press events.

Key Responsibilities

• Develop and drive the global PR strategy, creating PR plans and toolkits that align with market needs, brand strategy, and the commercial calendar.
• Define and develop global PR concepts/activations that support business objectives and/or collections.
• Create PR toolkits such as press releases, lookbooks, and guidelines to support global and local market launches, and provide assistance to markets with localised needs.
• Develop innovative, brand-aligned initiatives to generate exposure and excitement through proactive press pitching
• Manage and support the UK PR agency.
• Plan, develop, and execute local and EU PR events.
• Select and manage media connections, partnerships, and KOLs, ensuring all partners align with the brand DNA.
• Lead all EU and US influencer collaborations incl. campaign collaborations, ongoing product collaborations and lend-outs.
• Support and guide local markets with influencer strategy.
• Responsible for PR samples incl. half-year stock counts and return/clean up.
• Handling all sample lend-outs incl. tracking, packaging, shipping etc.  
• Responsible for PR image bank maintenance.
• Monitor, evaluate, and report on PR activities.

Your Background:

• Bachelor’s or Master’s degree in Communications / PR / Marketing or a related field.
• 5 years of experience in a role with similar responsibilities
• Proven track record of leading PR strategy within the creative industry (Design or Fashion)
• Proficiency in PR tools such as Lefty, Launchmetrics, VOCAST, or similar tools.
• Established relationships with key press contacts in Denmark and internationally

Language Skills:

• English as a daily working language

To succeed in the role, it would be beneficial to have the following qualifications and interests:

• Outgoing and strong networker
• Analytical and innovative mindset
• Detail oriented and used to running many project at the same time
• Very proactive and can work in a fast-paced environment
• Strong negotiation skills
• Used to work in an international environment
• Like to create and maintain structure

Last Day Of Application:

2025-10-09

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At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer health insurance plans so you can take care of yourself and your loved ones.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer pension plan contributions (both company and employee contribute) providing you with financial security in your post-work years. 

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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Pioneering design to make the everyday extraordinary 

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.  

BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.   

BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.  

Read More: Fiskarsgroup.Com