AVP, Client Marketing, Healthcare

Job Description:

Role Summary/Purpose:

Synchrony is looking for a flexible, driven, entrepreneurial minded marketer to help us expedite growth from our Specialty Vision market. This role will work with sales and internal teams to innovate and execute B2B and B2B2C marketing strategies/campaigns that drive brand awareness, practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations.  Role will work closely with analytics to monitor results and adjust tactics based on impact.

This role will support multiple business lines with dynamic responsibilities based on business needs.  Because of this, the ideal candidate will excel in uncertain, fast-paced environments and have the ability to juggle multiple responsibilities ranging from building marketing plans and managing partners and clients to innovating and executing B2B and B2B2C lead gen, nurture, conversation, activation and engagement campaigns. 

Ideal person will be digitally savvy and have experience with Account-Based Marketing, DTC acquisition campaigns, Salesforce, B2B client marketing, and B2B2C marketing as they could be working across channels such as web sites, email, digital, and social as well as traditional DM channels.

The role works closely managing internal and external agency partners to develop creative marketing plans. A strong comprehension of integrated marketing channels and media buying fundamentals is critical. You must be able to craft a story with data and be comfortable partnering internal senior leadership to manage partnerships, create business development pitch decks, develop content and manage industry/client strategic projects to drive B2B and B2B2C growth for Health & Wellness.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Manage high profile partner relationships for marketing including developing partner marketing plans, quarterly business reviews, and partner programs.
• Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, Account-Based Marketing, web, social, and digital channels.
• Segmentation and prioritization of target audiences.
• Acquire new B2B accounts via optimization of mix of marketing channels including but not limited to paid digital, social, search, direct mail, and email.
• Activate and engage B2B accounts to offer Synchrony products proactively to consumers.  Including developing tools and resource to make financial conversations easy.
• Engage consumers / patients to apply for and use the CareCredit card and other Synchrony products leveraging B2B2C strategies and campaigns.
• Email automation and journey mapping using Marketing Cloud.
• Manage B2B web site pages working with digital team: content, organic search, site tagging, and retargeting engagement strategies.
• Develop content and content strategy to support acquisition and branding objectives.
• Partner with sales and internal call center teams to drive enrollments, applications and purchase volume.
• Partner with field sales and Lifecycle team to grow accounts.
• Product expansion: build awareness & usage of CareCredit and new SYF Health & Wellness products as they are launched in the medical space.
• Strategize and execute client-level marketing programs for industry partnerships / clients including B2B2C marketing.
• Partner with BD and sales team to identify and create strategies and support tools for lead generation, lead nurture, and lead conversion including, pitch decks, slides, performance calculators, etc. to acquire and grow client relationships.
• Manage development of educational online and offline content (webinars, videos, case studies, and white papers).
• Collaborate with internal teams to manage industry B2B paid advertising (digital-paid search, paid social, retargeting).
• Perform other tasks as assigned based on business needs.

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
• Minimum of 4 years marketing experience that includes innovating and executing multi-channel marketing campaigns including email, direct mail, social, and digital channels.
• Ability to travel 30%

Desired Characteristics:

• Mba

• Partner / Client marketing experience
• Creative agency account management experience
• Consumer marketing experience working on acquisition campaigns.
• B2B and B2B2C marketing experience
• Experience with using the Salesforce CRM platform and marketing cloud email platform.
• Experience managing creative agencies, research or analytic partners
• Experience or exposure in market intelligence or research
• Flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
• Collaborative team player with ability to influence across all levels of organization
• Excellent verbal and written communication and presentation skills
• Able to interpret campaign and market analytics, A/B test and pivot campaigns / strategies to drive growth

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing