Manager, Surgical Product/Brand Marketing

Manager, Surgical Product and Brand Marketing

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before.

Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Manager, Surgical Product and Brand Marketing supporting our Surgical Marketing team, you will be trusted to shape and execute strategic marketing initiatives and drive brand performance for surgical products at our Benelux headquarters in Mechelen.

In this role, a typical day will include:

• Collaborating with cross-functional teams and product development partners to align product strategy and lifecycle management with market needs
• Defining and executing brand strategy, promotional campaigns, and tactical marketing plans within budget to enhance brand equity and drive sales
• Leading market research efforts and customer engagement programs to uncover insights and identify growth opportunities
• Monitoring product performance and external market dynamics using advanced analytics tools to inform decision-making
• Ensuring all marketing activities comply with regulatory standards, internal SOPs, and Alcon’s Code of Conduct
• Degree in Marketing, Business, or related field
• 5+ years of experience in product or brand marketing within the medical device industry
• Proven expertise in digital marketing, e-Commerce, and social media strategy
• Strong analytical skills, strategic thinking, and ability to influence across teams
• Fluency in Dutch and English required (French is a strong plus)
• A passion for innovation, agility in execution, and commitment to excellence
• HOW YOU CAN THRIVE AT ALCON:

What You’Ll Bring To Alcon:

• Opportunity to lead impactful marketing initiatives that shape global eye health
• A collaborative, inclusive team environment that values your voice and ideas
• Competitive relocation support and career development programs tailored to your growth

Alcon Careers

See your impact at alcon.com/careers

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