Event Marketing Manager, TOMMY HILFIGER

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

1. 1. Event Strategy & Execution
2. 4. Content & Storytelling
3. 6. Measurement & Reporting

• Lead the planning, development, and execution of events including PR showcases, consumer-facing activations, and pop-up store events nationwide.
• Build activation concepts that deliver visibility, excitement, and cultural resonance, ensuring brand consistency and strong consumer engagement.
• Oversee venue sourcing, production, creative direction, and event logistics from end to end.

2. Flagship Activation

• Strategize and position the Omotesando Flagship as the ultimate brand destination that creates noise, commercial impact, and community engagement, turning brand heat into sustained momentum.
• Ensure Flagship activations generate halo effects across other retail doors and online (.com).
• Lead social-first activation plans, maximizing consumer visibility and shareability.
• Partner with Global and Regional teams to localize content production, bridging the gap between global assets and Japanese market insights.

3. Cross-Functional Collaboration

• Work closely with PR, marketing, merchandising, and retail teams to deliver integrated brand activations.
• Manage external agencies, stylists, production partners, and vendors.
• Support the creation of impactful event content (video, photography, social media assets) for PR and marketing amplification.
• Collaborate with PR teams on celebrity and influencer engagement, ensuring strong brand alignment.

5. Pr Activations

• Need to understand all PR scopes for men’s, women’s and kids categories and take proactive initiatives in the areas in order to maximize PR exposure proactively leveraging his/her relationship with media editors, stylists and influencers and build relevancy with target consumer. Following scopes are included.   
• Closely working with the PR manager, keep regular contact with media and influencers to ensure that the brand appears in relevant media and editorials of fashion and other categories
• Working with merchandising team, identify key products from seasonal range and target editors to enhance generating exposure of them.
• Sample management
• Track KPIs and event performance, providing insights and recommendations.
• Manage budgets and timelines to deliver high-quality, efficient executions.

About Pvh:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.