Regional Marketing Manager - Retail Industry Solutions

Regional Marketing Manager - Retail Industry Solutions

Description -

We Are Seeking A Strategic And Execution-Focused Marketing Leader To Drive The North America Marketing Strategy For Our Retail Industry Solutions, Spanning Hardware, Software, And Services. This Role Will Lead Cross-Functional Marketing Initiatives, Including Events, Abm, Digital, And Integrated Campaigns, Working Closely With Sales Teams, Worldwide Marketing Leads, And Product Managers To Ensure Impactful Execution And Business Growth. While This Role Does Not Lead A Team Directly, It Will Influence And Align Multiple Stakeholders Across The Organization.

Key Responsibilities

• Own and execute the end-to-end marketing strategy for retail industry solutions in North America.
• Lead cross-functional marketing execution across events, ABM, digital, and integrated campaigns.
• Collaborate with sales leadership to align marketing efforts with revenue goals and pipeline acceleration.
• Partner with global marketing teams to ensure consistent messaging and go-to-market alignment.
• Translate strategic goals into actionable marketing plans and budgets.
• Drive market research and customer insights to inform segmentation and targeting strategies.
• Define and track KPIs to measure marketing effectiveness and business impact.
• Lead the design of customer experience journeys across paid, owned, and earned channels.
• Champion digital marketing transformation and innovation in customer engagement.
• Ensure compliance with legal and regulatory standards in all marketing activities.
• Build strong internal and external relationships and mentor junior team members as needed.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 4-7 years of experience in B2B marketing, preferably in industry or segment marketing with exposure to hardware, software, and services.
• Proven success in cross-functional leadership and collaboration with sales and product teams.
• Experience in ABM, event strategy, digital marketing, and go-to-market planning.
• Strong analytical skills and familiarity with tools like Salesforce, marketing automation platforms, and data visualization tools.

Skills & Competencies

• Strategic thinking and execution excellence
• Customer-centric mindset
• Digital fluency and innovation
• Effective communication and stakeholder management
• Results orientation and learning agility

The base pay range for this role is $104,800 to $158,250 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health Insurance

Dental Insurance

Vision Insurance

Long term/short term disability insurance

Employee Assistance Program

Flexible Spending Account

Life Insurance

Generous time off policies, including; 

• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement