Brand Executive (Social Media & Community Management)

Grow your career with us

You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.

Responsibilities:

Job Purpose

Oversee and manage the digital presence and communication execution across diverse social media channels. Collaborate closely with marketing teams to establish a compelling brand outreach on social platforms. Demonstrate efficient communication skills, creative thinking, and quick decision-making.

Reporting to the Brand Manager (Baby Category), Brand Executive is responsible for overseeing and managing the digital presence and communication execution across diverse social media channels. Collaborate closely with marketing teams to establish a compelling brand outreach on social platforms. Demonstrate efficient communication skills, creative thinking, and quick decision-making.

Job Responsibility

1) Content Creation, Posting & Scheduling

• Collaborate with the Brand Marketing team and external agencies to plan, create, and curate captivating content for various social media platforms.
• Assist the Brand Marketing team in scheduling posts and sharing post links with the media team for boosting purposes while actively engaging with social followers.
• Work closely with internal and external teams, including graphic designers, to generate visual assets and content aligned with brand guidelines.
• Develop meaningful content across all social media platforms, encompassing writing and editing social media posts, enhancing customer engagement, and promoting social media campaigns.

2) Platform Practicality

• Utilize analytical tools such as Facebook Insights to monitor the company’s social media presence and assess performance.
• Stay current with social media trends, industry best practices, and emerging platforms to identify new opportunities for digital marketing efforts.

3) Engagement Building & Community Management

• Cultivate a sense of community and maintain a positive online presence.
• Respond promptly to comments and customer queries across all social media platforms, including but not limited to Facebook, Instagram, TikTok, and E-commerce platforms.
• Monitor, track, and report on daily feedback and online reviews.
• Ensure community activities align with the brand’s image and values.
• Collaborate closely with Brand Marketing, Customer Marketing, Sales, and Consumer Care teams to communicate feedback and ensure prompt resolution of concerns or complaints.
• Support brand social media campaigns, including contest compilation and management.
• Monitor and report on competitor activity within social media spaces.
• Maintain awareness of competitors' social media activities and propose suggestions to keep the organization ahead of competitors.

4) Brand Team Support

• Assist in brand campaign and event preparations, including supporting on-site video shoots for social media content.
• Assist in baby expo preparations and on-site video shooting for social media content.

Job Knowledge and Experience

1) Educational/professional qualifications required:- Candidate must possess at least a Diploma Marketing, Mass Communications, Advertising or equivalent.

2) Experience required:-

• Agency experience is preferred, working with vendors
• Fluency in social media: Hands-on skills and knowledge of multiple social media platforms and awareness of current trends.
• Strong familiarity with the business applications of social media platforms (TikTok, XiaoHongShu, Facebook, Instagram, X (formerly known as Twitter), YouTube etc.)
• Proficient in English & Bahasa Malaysia, Chinese with CHI typing (简体中文打字) is a plus (as some enquiry will be in Chinese language).
• Excellent multitasking skills & ad hoc projects
• Ability to work in a fast-paced, high-pressure environment
• Strong writing and editing skills, attention to detail and able to work independently
• Experience in influencers marketing a plus point
• Passionate team player with a strong drive for challenge
• Comprehensive digital campaign management with a proven track record Critical thinker and problem-solver
• Proactive, Aggressive, Dynamic and able to work independently

Disclaimer:

When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.

Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.

Thank you for considering a career with RGE.

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