Programmatic Business Development Manager

Accepting Applications Until:

31 October 2025

Job Description

Programmatic Business Development Manager, DAX

Your Role: Programmatic Business Development Manager

Programmatic is one of the fastest-growing areas of our business, and we’re looking for a skilled and ambitious business development manager to help drive its next phase of growth.

In this role, you’ll be responsible for generating incremental digital revenue across the DAX Outdoor and Audio portfolio, working with key agency partners and trading desks. You’ll use your programmatic expertise and strong DSP relationships to help agencies and advertisers unlock the full potential of DAX.

This is a unique opportunity to play a central role in the expansion of a cutting-edge programmatic offering, while building deep knowledge and commercial impact in one of the most exciting areas of digital advertising.

Key Responsibilities

• Generate Programmatic revenue across your assigned patch, from both digital audio and programmatic outdoor.
• Build and maintain influential relationships with agency stakeholders (Heads of Digital, Programmatic Leads, Planners, Buyers), ensuring DAX is front of mind for briefs, new business and innovation.
• Act as the face of DAX within your patch, leading external meetings and maintaining a high profile across digital and programmatic teams.
• Collaborate and align with DAX business development leads across audio and outdoor, as well as agency managers and programmatic managers, to avoid overlap and ensure a joined-up approach to new business and account growth.
• Partner with product, tech, and operational teams to ensure campaigns are activated and delivered seamlessly and provide market feedback to inform future product development.
• Support the Programmatic Sales Director in delivering the overall programmatic strategy and revenue targets.

What You’ll Love About This Role

• Think Big: Be part of a high-performing, supportive team shaping the future of programmatic audio and outdoor.
• Own It: take full ownership of growth within your agency patch, using your expertise and initiative to drive results and make a measurable impact.
• Keep It Simple: collaborate with product and commercial teams to create clear, focused go-to-market propositions that are easy to communicate and activate.
• Better Together: Work in an environment where innovation, pace and personal impact are valued and recognised.

What Success Looks Like:

In the first few months, you will have:

• Delivered a clear digital business plan and implemented it across your agency patch.
• Built strong relationships within key agency departments, including programmatic and digital teams, and colleagues across Global.
• Demonstrated high levels of client engagement through meetings, calls and business development activity.
• Successfully participated in pitches and seen campaigns go live.
• Developed deep understanding of DAX and its market USPs.
• Thrived in a supportive, passionate team.

What You'Ll Need

• 5+ years’ experience in programmatic sales, with a solid understanding of DSPs, SSPs, or platforms such as Google Ad Manager.
• Strong understanding of the programmatic supply chain, digital media products, audience targeting and measurement solutions.
• Proven track record of achieving sales targets and growing revenue, including new business wins and upsell opportunities.
• Excellent communication, negotiation and presentation skills, with the confidence to work across all levels internally and externally.
• Ability to develop and execute effective account plans, manage a sales pipeline, and forecast accurately.
• Commercially astute and solutions-focused, with strong analytical skills.
• Knowledge of digital audio and PrOOH (preferred).