Marketing Associate Director - Partner & Alliances

Associate Director, Global Partner Marketing

Location: UK or USA (hybrid)

Department: Marketing | Partner Ecosystem

Reports to: VP, Marketing, CP & ESG Tagetik

About The Role

We’re looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.

What You’Ll Do

Strategic Leadership & Execution

• Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.
• Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.
• Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.

Content & Communication

• Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.
• Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.
• Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.

Event & Program Support

• Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.
• Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.
• Create standardized partner presentation decks and materials.

Enablement & Infrastructure

• Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.
• Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.

Measurement & Optimization

• Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.
• Continuously optimize campaigns and programs based on performance data and partner feedback.

What You Bring

• 7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.
• Demonstrated success in building and executing global partner marketing strategies.
• Strong understanding of strategic alliances, especially with consulting firms and system integrators.
• Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.
• Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.
• Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.
• Bachelor's degree in Marketing, Business, Technology or related field.
• Ability to travel 25% domestic and international.

Why Join Us?

Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:

• Shape the future of our global partner ecosystem.
• Work with industry-leading partners and internal teams across geographies.
• Deliver high-visibility programs that directly impact pipeline and revenue.

#Li-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.