Manager, Product Marketing ( Ophthal )

Essential Functions:

• Work as a Product Manager/Executive within the Ophthalmology division, leveraging sales experience to drive brand success.
• Proactively plan and strategize by identifying emerging market trends and aligning them with company goals.
• Design promotional and communication strategies for various brands.
• Plan and execute customer-centric campaigns and special initiatives for priority products.
• Execute campaign strategies for Key Opinion Leaders (KOLs).
• Conduct monthly and quarterly brand reviews to monitor and evaluate performance.
• Perform regular fieldwork to assess the implementation of marketing strategies.
• Coordinate with cross-functional support teams for smooth execution of marketing plans.
• Manage budgets, resource allocation, and sampling for assigned brands.
• Address and resolve field queries in a timely manner.

Additional Responsibilities:

• Work closely with sales teams to provide product training and support.
• Monitor competitor activities and market dynamics to adapt strategies.
• Collaborate with Medical Affairs for evidence generation and promotional compliance.
• Drive digital initiatives aligned with brand strategy

Education:

• Bachelor's degree in a STEM field (Science, Technology, Engineering, Mathematics)
• MBA from a reputed university or college (preferred specialization: Marketing or Pharma Management)

Experience:

• 1–2 years of core marketing experience in the pharmaceutical industry
• Deep therapy knowledge in at least one of the following:
• Ophthalmology
• Biosimilars (Monoclonal Antibodies - MAB)

Skills:

• Strong analytical and data interpretation skills
• Solid problem-solving abilities
• Resilience in managing uncertainty and evolving scenarios
• Courage to make bold, data-driven decisions
• Effective collaboration in a matrixed, cross-functional environment