Digital Marketing Manager

About Lawconnect

You may have seen the LawConnect boat on Sydney harbour.....now it's time to check out who we are! LawConnect is a member of the LEAP group of companies - the leading provider of Legal Practice Management Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland and New Zealand. We support more than 71,000 lawyers and their staff in small and medium-sized law firms.  

We are a fast-growing consumer-facing platform helping people access relevant legal information and connect with lawyers online. We’re leveraging AI to redefine access to justice, empowering people in Australia and the UK to get the legal help they need and taking this innovation to the world. 

The Marketing team also support initiatives within LEAP Leads, our B2B integration with LEAP that connects LawConnect users to lawyers within the LEAP ecosystem giving legal professionals access to new business opportunities and tools to serve clients more efficiently. 

Together, these products aim to reshape both how legal help is accessed by the public, and how lawyers connect with new clients.  

What You'Ll Do

You'll partner with the Head of Global Marketing and the wider Marketing and Development Team to manage and optimise our paid digital channels while driving growth through advanced paid advertising strategies. As the Digital Marketing Manager you will be data-driven, detail-oriented, and passionate about creating impactful campaigns that boost online visibility and deliver ROI. LawConnect's name in the LegalTech market has already achieved so much in a short space of time - you'll have solid foundation to work with and a serious impact on where this AI product goes next.  

To make this happen, you will:

• Plan, execute, and optimise paid advertising campaigns across multiple platforms (Google Ads, Facebook, Instagram, YouTube, TikTok etc.). 
• Monitor and analyse campaign performance to ensure alignment with KPIs and budgets. 
• Conduct A/B testing for ads, landing pages, and creatives to maximise conversions. 
• Collaborate with the team to create compelling ad copy and visuals. 
• Stay updated on emerging trends and platform updates to identify new growth opportunities. 
• Track, analyse, and report on paid performance, providing actionable insights to improve traffic and conversions.  
• Provide actionable insights and recommendations based on data analysis. 
• Work closely with the SEO & Growth Manager to optimise both paid and organic results. 
• Regularly present performance updates to the Head of Global Marketing. 

What You'Ll Bring

• 6-8+ years of experience in digital marketing with a focus on paid media. 
• Proven experience managing budgets and delivering measurable ROI. 
• Proficiency in paid platforms such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, TikTok etc. 
• Experience with A/B testing and conversion rate optimisation (CRO). 
• Excellent analytical skills with the ability to interpret data and provide actionable insights. 
• Strong project management skills and the ability to manage multiple campaigns simultaneously. 

You are the type of person who is

• Is a true team player and collaborator - you thrive when you're working with others, valuing diverse perspectives, and contributing to shared company goals. 
• Is a proactive self-starter - you take the initiative to assess the current state of things and actively identify opportunities for improvement and innovation. 
• Is resourceful and growth-focused - you excel at identifying new growth opportunities across paid and organic channels to drive measurable results. 
• Can communicate effectively - you can clearly translate complex analytics and insights into actionable strategies that resonate with different stakeholders. 
• Has a growth-oriented mindset - you embrace challenges, seek out learning opportunities, and always strive to improve both personally and professionally. 
• Is detail-oriented and thorough - you ensure all tasks and projects are executed with precision and care, leaving no stone unturned. 

LEAP is an inclusive, people-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all the requirements above, we encourage you to still submit your application.

Why Join Lawconnect?

• Your work matters. We're pioneering legal software to empower people's access to justice using AI.
• Make an impact. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects – and to make a real difference.
• Work with a group of authentic, passionate people who love what they do.
• Established and global. LawConnect is part of a successful group of companies in the Legal Software sector. You'll get all the creative freedom that comes with an early-stage start-up but with all the benefits of working for a larger entity - funding, stability and a large, engaged client base.
• Flexible and hybrid working. We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
• Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
• Have fun with us. Celebrations. Socials. Sports teams. Access to sailing and yacht events.
• We value your well-being - enjoy an additional paid wellbeing day every year, free gym membership, corporate dental plan and weekly massages in the office. We'll throw in a catered lunch and breakfast every week too. Oh and an on-site barista.
• Access to LEAP Home - a program unique to LEAP to support you in buying your primary residence.