Lead Generation Specialist

Job Summary:

Key Responsibilities:

• Run cold and targeted email campaigns to generate leads.
• Extract data from Google and other web directories for lead generation.
• Utilize tools like Lusha and Apollo.io to gather and manage lead information.
• Nurture leads through consistent follow-ups, responding promptly to inquiries.
• Refine and clean data to ensure accuracy, relevance, and quality.
• Knowledge of managing and troubleshooting email servers for campaign deliverability.
• Verify data to ensure its authenticity and usefulness before using it in campaigns.
• Create and manage detailed reports on campaign performance, tracking key metrics.
• Maintain and update CRM systems with new leads and their progress in the sales funnel.
• Stay updated on the latest tools and trends in cold emailing and lead generation.
• Segment lead lists based on various criteria to target specific audiences effectively.
• Ability to handle large datasets and automate routine tasks to improve efficiency.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in lead generation through email marketing.
• Strong understanding of lead generation techniques and best practices.
• Hands-on experience with CRM and Sales Enablement Platforms.
• Excellent written communication skills. 
• Analytical mindset with the ability to interpret data and generate actionable insights.