Manager, Strategic Planning & GTM Activation

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Manager, Strategic Planning & GTM Activation, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Marketing Strategy, Planning and Performance team reporting to Senior Manager, Strategy & Planning you will work on projects including annual planning, go-to-market and investment strategy.

This role would be a central connector across all M&L annual priorities, ensuring strategic alignment and operational cohesion. This person would have deep, end-to-end knowledge of Hilton's marketing ecosystem and acts as a leader—not just contributing in isolated pockets but driving integration cross cross-functional teams year-round. You will understand, identify, and partner with stakeholders to enable faster pivots into action, ensuring all efforts ladder up to Hilton's business objectives and annual marketing framework.

How We Will Support You

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Partner with Global and Regional Marketing teams to establish strategic marketing priorities, collaborating with SMEs to detail customer-segmentation, investment, campaign calendars, messaging mechanisms, full-funnel channel plans, brand support to individual campaign details.
• Support development of storytelling with data visualization for senior leaders to understand Marketing & Loyalty's strategic priorities, as well as the impact Marketing & Loyalty are driving for the enterprise.
• Understand Commercial Services and Business performance to translate into planning across cross-functional team – setting up Hilton's Marketing for highest impact.
• Support scenario development to evaluate strategic trade-offs across Marketing & Loyalty priorities.
• Work cross-functionally to enhance planning and execution, maximize resources and impact, and optimize ways of working.

How you will collaborate with others:

• Global and Regional Marketing teams, including Paid Media, Content Strategy, Partnerships, MarTech, Customer Segmentation and Insights, and Global Brand Marketing via Cross-Functional Strategy Councils and Monthly Regional Planning meetings.
• Partner with Program Management and Performance teams to build strategic marketing frameworks on which to evaluate the success of our workstreams.
• Comfortable navigating complex team dynamics—can read the room, offer thoughtful guidance, and manage up when needed.

What projects you will take ownership of:

• Global GTM Strategic overviews, from leading quarterly overviews, coordination and planning, partnering with Program Managers, Regional Marketing, Brand, Loyalty and CMP, and providing resourcing and investment perspectives throughout the year.
• Partner with the SPP Sr. Manager to align resourcing and investment with strategic opportunities, maximizing impact and enabling pivots based on performance trends.
• Ongoing, collaboration across cross-functional teams to ensure Go-to-Market Strategy is driving against business objectives and performance

WHY YOU'LL BE A GREAT FIT

You Have These Minimum Qualifications:

• Five (5) years of work experience in Marketing, Communications, or a related field.
• Two (2) years experience with marketing planning and strategy.
• Proficient in balancing diverse team needs, driving alignment across functions, anticipating challenges, and influencing leadership with confidence.
• Experience overseeing a complex portfolio of projects and stakeholders from start to finish, ideally within a global marketing organization or agency.
• Data visualization and storytelling expertise.
• Experience navigating a matrixed, global organization and making impact.
• Hybrid schedule from McLean, VA office (3 days per week).
• Travel up to 10%.

It would be useful if you have:

• Specific experience in hospitality, travel or consumer-facing industries.
• Experience in strategic planning, business analysis, or marketing campaign development.
• Familiarity with strategic planning frameworks and prioritization methodologies.
• Experience building multifaceted narratives in Microsoft PowerPoint

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.