Senior Paid Media Specialist - (ZR_28041_JOB)

This is a remote position.

Schedule:

• 40 hours per week
• Monday through Friday 9:00am ET - 1:00pm ET preferred but flexible

Client Time zone: Eastern Time Zone

Responsibilities:

• Set up, manage, and optimize PPC campaigns across Google Ads
• Manage paid social campaigns, primarily on LinkedIn, with occasional Meta involvement
• Implement tracking via Google Tag Manager and configure events in GA4
• Connect ad platforms with HubSpot and support reporting efforts within the CRM
• Collaborate closely with the Head of Paid Media for campaign direction and execution plans
• Ensure campaigns align with client goals, budgets, and timelines
• Support analytics and performance reviews of active campaigns
• Participate in regular check-ins with account managers and cross-functional teams as needed
• Requirements: Must-Have Experience & Skills
• Manage paid social campaigns, primarily on LinkedIn, with occasional Meta involvement
• Implement tracking via Google Tag Manager and configure events in GA4
• Connect ad platforms with HubSpot and support reporting efforts within the CRM
• Collaborate closely with the Head of Paid Media for campaign direction and execution plans
• Ensure campaigns align with client goals, budgets, and timelines
• Support analytics and performance reviews of active campaigns
• Participate in regular check-ins with account managers and cross-functional teams as needed
• Requirements: Must-Have Experience & Skills

Requirements

• Solid hands-on experience in PPC campaign management, specifically in B2B environments
• Proficiency in Google Ads, GA4, Google Tag Manager, and HubSpot
• Solid understanding of B2B marketing dynamics and buyer journeys
• Able to follow strategic direction and manage the tactical execution of campaigns effectively
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills in English

Nice-To-Have

• Experience managing LinkedIn Ads campaigns, especially for B2B. Familiarity with Meta Ads is a plus
• Familiarity with programmatic platforms such as StackAdapt
• Basic copywriting skills for PPC ads
• Strategic thinking and the ability to provide campaign insights and improvement ideas
• Experience in fast-paced agency environments and working with multiple clients simultaneously

• With HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job