Manager, Marketing Strategy and Growth

At NorthBay Health, the Manager, Marketing Strategy and Growth at NorthBay Health plays a key leadership role in advancing NorthBay Health’s strategic marketing objectives across its growing ambulatory footprint across region, including primary care, urgent care, and outpatient services. This individual is responsible for driving brand visibility, patient arrivals, and regional engagement through the development and execution of high-profile campaigns and materials. The Manager, Marketing Strategy and Growth will be responsible for:

• Driving patient acquisition and ambulatory growth through integrated marketing campaigns that expand urgent care, primary care, and specialty service line volume.
• Lead physician-facing marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement and recruitment.
• Manage strategic partnerships and sponsorships (including sports and community partnerships) to increase brand visibility, engagement, and trust across the region. These high-visibility relationships are strategically leveraged to enhance brand awareness, community engagement, and patient acquisition. 

This position collaborates cross-functionally with service line leaders, clinic administrators, project managers, community leaders and creative teams to ensure alignment of marketing initiatives with organizational goals. The ideal candidate brings a blend of strategic thinking, data-informed decision-making, and hands-on campaign execution.

Primary Job Duties

Strategic Planning & Execution
Develop and execute integrated marketing strategies that drive brand visibility, patient acquisition, ambulatory growth, and service line expansion. Align campaigns with NorthBay Health’s mission, vision, and long-term growth priorities.

Campaign Management & Optimization
Plan, implement, and oversee major high-visibility campaigns, new facility launches, and reputation-building initiatives. Measure outcomes, analyze performance, and refine tactics across digital, social, experiential, and traditional channels to maximize ROI.

Cross-Functional Collaboration
Build strong partnerships across internal teams, leadership, service lines, physician practices, Foundation, digital teams, and external vendors to ensure consistent messaging and alignment with organizational growth and goals.

• Sports & Community Partnerships
• Lead the activation and marketing strategies for sports partnerships, community sponsorships, and local engagement opportunities, positioning NorthBay Health as a trusted partner across the region.
• Service Line Marketing
• Develop and execute comprehensive marketing plans for specialty services and physician-facing campaigns, enhancing referral relationships, supporting recruitment, and promoting physician engagement.

Patient Acquisition & Access
Design and optimize strategies for patient engagement, access, and conversion. Develop messaging to improve understanding of insurance coverage, referrals, and scheduling pathways, while leveraging CRM tools and data insights to track results.

• Content Development & Brand Stewardship
• Curate, draft, review, and edit marketing content, advertising copy, and digital assets. Ensure brand voice, visuals, and messaging are applied consistently across all campaigns and initiatives.
• Project & Budget Management
• Oversee timelines, budgets, and vendor relationships to ensure campaigns and initiatives are delivered on time, within scope, and with measurable results.

Team Leadership (if applicable)
Provide management, coaching, and collaboration support for marketing specialists, interns, contractors, vendors and cross-functional project teams. Ensure clarity of priorities, accountability, and alignment with strategic objectives.

1. Education: Bachelor’s degree in Marketing, Communications, Business, or related field required. Master’s degree preferred.
2. Experience:
3. Skills: The ideal candidate brings a blend of strategic thinking, data-informed decision-making, and hands-on campaign execution.
4. Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence.  Ability to communicate effectively, accurately, and professionally with NorthBay teammates, staff, physicians, and community members. 
5. Hours of Work: Monday through Friday; eight hours each day; some weekend and holiday assignments. Optional hybrid schedule with minimum three days a week on-site.
6. Compensation $135 to $145k annually based on years of experience doing the duties of the role.

At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care. 

These values serve as the foundation of everything we do, guiding us to deliver individualized care with integrity and accountability. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve. 

This is an exciting time to join NorthBay Health.

As an independent, nonprofit health system north of the San Francisco Bay Area, in the Napa/Solano Region, we are expanding our footprint across Solano, Yolo, and Napa counties to meet the evolving needs of our communities. With two acute-care hospitals—including a Level II Trauma Center and a modern maternity unit with a Level III Neonatal Intensive Care Unit (NICU)—along with a comprehensive cancer center, multiple urgent care facilities, and a growing network of primary and specialty clinics, we are investing in the future of care across the region.

NorthBay Health we are home to advanced clinical programs and nationally recognized cardiovascular, neuroscience, and orthopedic services, as well as comprehensive surgical and outpatient specialties. Our commitment to excellence is reflected in our Magnet with Distinction designation for nursing (one of only 12 organizations nationwide) and recognition from U.S. News & World Report as “High Performing” in multiple clinical areas, including maternity care, heart failure, and stroke. NorthBay Medical Center has earned the High Performing designation in maternity care for four consecutive years.

As the only locally governed health system in the region, we remain deeply rooted in our communities while growing into a trusted regional healthcare leader. If you are seeking meaningful work, collaborative teams, and the opportunity to help shape the future of healthcare in Northern California, you will find it at NorthBay Health.

Join us with our commitment to excellence, to achieve our vision to be the trusted healthcare partner of choice for the communities we serve.

To learn more about NorthBay Health's benefits, diversity statement and community please visit https://www.northbay.org/careers/