UK Brand Activation Manager

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

As UK Brand Activation Manager you will lead the activation of the brand across the UK market. The role focuses on delivering impactful brand building activations and creating community driven concepts that bring Peak Performance closer to our consumers. Working as part of the Brand Marketing team, you will drive cultural relevance in key cities, strengthen connections with local communities, and ensure our global brand direction comes to life in an authentic way for the UK market.

At Peak Performance you’ll be working in a dynamic and global organization, where teamwork and passion are key factors for our success. The position is based in London and will report to Head of Global Brand Activation. 

Key Responsibilities:

• Lead the development of the regional holistic brand marketing and key city plan
• Lead the implementation of all product and brand campaigns in the region (in store product campaigns and events, PR, communications, influencer marketing, wholesale marketing)
• Collaborate with the global paid media manager to ensure alignment on the regional paid media plan
• Collaborate with the global social media manager to ensure relevant content for the local market
• Lead the briefing of local agencies (PR, events, influencer marketing, in store) according to global strategy and guidelines and act as main point of contact on an operational level
• Ensure campaigns are executed within budget, to the highest standard, and in accordance with global brand direction and local business priorities
• Work closely with the global marketing team in the NPD process to ensure regional needs are met
• Own the regional brand activation budget

Job Requirements:

• +5 years of experience from marketing roles in international DTC lead brands in the sporting goods or outdoor industries
• Strong communication skills to collaborate across all brand functions and execute global strategy locally
• Proven ability to work 360 across trade marketing, consumer brand building, and activations
• A genuine passion for the mountains, outdoors, and active lifestyle culture
• Strong commercial mindset with experience in budget planning and ROI delivery
• Creative storyteller with the ability to connect brand purpose to consumer experiences
• Results driven, with a track record of building brand heat and community engagement
• Highly organized, able to balance multiple projects and stakeholders at once

What We Offer:

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit!