Marketing Communications Specialist

Essential Functions:

Social Media:

• Develop and execute social media strategies to enhance brand awareness and engagement.
• Create, curate, and manage all published content (images, video, written) across social media platforms.
• Monitor and respond to social media interactions promptly and in a way that reflects our brand voice.
• Analyze social media metrics to track the effectiveness of campaigns and adjust strategies as needed.
• Collaborate with the marketing team to integrate social media campaigns with other marketing efforts.
• Stay updated on the latest social media trends and incorporate them into our strategy to keep our content fresh and relevant.

Public Relations:

• Develop and implement public relations strategies to promote a positive brand image.
• Write, proofread, and distribute press releases, media alerts, and other PR materials.
• Build and maintain relationships with key media contacts, influencers, and stakeholders.
• Coordinate and manage media visits, press events, and interviews.
• Respond to media inquiries promptly and professionally.
• Work with internal teams to ensure consistent messaging across all communication channels.
• Assist in crisis communication management to protect the brand's reputation.

Advertising:

• Partner with advertising team to execute campaigns across various channels, including print, digital, and broadcast media.
• Collaborate with the creative team to produce compelling advertising materials that align with the brand's voice and objectives.

Communication:

• Write, proofread, and edit various forms of communication, including press releases, newsletters, internal communications, and marketing materials.
• Ensure consistent messaging across all communication channels and maintain the brand's voice and tone.
• Collaborate with other departments to ensure alignment of communication efforts with overall business goals.

Web Management:

• Oversee the maintenance and update of web content for the brand's website.
• Ensure all web content is aligned with the brand's messaging and objectives.

Signage:

• Develop and manage Digital & Print signage strategies to ensure consistent branding across the property.
• Coordinate with design and production teams to create and update signage materials.
• Ensure signage placement aligns with marketing and operational goals.
• Monitor the effectiveness of signage and adjust as needed to improve visibility and impact.
• Ensure all signage meets corporate quality standards and brand guidelines.

Events

· Provide onsite support for PR/Media events as required.

Additional Responsibilities:

• Support the marketing team in developing and executing comprehensive marketing campaigns.
• Prepare and present reports on social media, highlighting key insights and recommendations.
• Collaborate with other departments to ensure alignment of marketing efforts with overall business goals.
• Stay informed about industry trends and best practices to continuously improve our marketing and communication strategies.
• May perform other duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Proven experience in social media management, public relations, advertising, communication, web management, and signage.
• Excellent writing, editing, and communication skills.
• Proficient in social media management tools, analytics platforms, web content management systems, and signage software.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Creative thinker with a passion for storytelling and brand building.

Work Environment:

• This position will require work outside regular business hours to attend events and manage PR activities.
• Occasional travel for event support.