Brand Manager (Breville)

Role Purpose:

The Brand Manager is responsible for driving brand growth, visibility, and performance across all channels. You will localize strategies, lead 360° marketing plans, and collaborate with internal and external partners to strengthen brand equity and deliver commercial results within LUXASIA’s portfolio.

Main Roles And Responsibilities:

Channel & Retail Marketing

• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activations.

2.     Product Management

• Consolidate and update marketing team of post campaign reports and provide sales results and analysis. Report all ROI of all campaigns for management reporting and feedback.
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Thailand
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions.
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
• Budget Management: Responsible for full P&L

3.     Customer Relationship Marketing (CRM)

• Defines the Brand’s local CRM campaign priorities
• Builds CRM campaign calendar
• Ensures that customer segmentation remain up to date and relevant for each campaign
• Develops relevant and engaging brand communications behind the right product mix
• Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluates CRM campaigns against target KPIs and shares learnings.
• Work with the right partners to recruit new clients or prospective clients. Develop a yearlong strategy and calendar for recruitment.

Requirements

Qualifications And Experience:

• Minimum 6 years of experience in brand management and/or marketing within the consumer goods, premium appliances, or lifestyle sectors.
• Experience in premium or high-involvement product categories (e.g., kitchen appliances, electronics, or coffee-related industries) is an advantage.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• • A genuine love of third wave coffee and its culture.
• • Preferably with a willingness to work on the electronics category.

Key Success Factors:

• Good business insights to the industry and strong business acumen.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills.
• Proven track sales record in a target driven environment.
• Ideally with strong people management experience with the ability to motivate, inspire, coach and develop people.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.

Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims