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Assistant Brand Manager

LUXASIA.com

Office

Bangkok, Bangkok, Thailand

Full Time

Primary Objective:

  • Be responsible for P&L and budgets for own brands. 
  • Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how. 
  • Provide leadership direction to the team and strengthen brands market presence. 

Specific Accountabillity

Numerical Objective:

  • Achievement and accountability for individual brand targets – up to profit contribution level for each brand.  
  • Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Marketing:

  • Develop brand specific marketing calendar.  
  • Conceptualize, plan, and ensure timely implementation of launches, promotions and brand  
  • specific animations, consumer events.  
  • Develop and provide marketing collaterals (i.e., POS displays etc).  
  • Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.  
  • Devise customer retention programs and CRM brand-specific activities to drive brand sales.  
  • Accountability and tracking for the brands’ Advertising & Promotional Expenditure. 

Inventory:

  • Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.  
  • Stock forecasting on new and existing products (including GWPs) of brand responsible.  
  • Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels. 

Distribution:

  • Work with sales team to provide support to garner entry into alternative distribution channels.  
  • Knowledge with omni channels 

Pr:

  • Develop strong and good working relationship with the media journalists  
  • Conceptualize, plan and implementation of PR launches.  
  • Conceptualization and implementation of PR kits, releases etc.  
  • Compilation and valorization of press coverage by brand – especially on key launches and animations. 

Division Management:

  • Provide leadership, guidance and direction for team members towards building and  

strengthening internal department structure. 

Others:

  • Able to react to change productively and handle other essential tasks as assigned.  
  • To have a strong and good working relationship with brand partners.  
  • To have a strong and good working relationship local internal team and regional team. 

Requirements

Requirements:

  • Female or Male, age over 28 years old / Thai nationality  
  • Marketing or Sales experience in beauty industry will be an added advantage  
  • Strong presentation and communication skills  
  • Marketing type, initiative, dynamic, highly committed and result-oriented  
  • Experience in marketing budget planning and P&L analytical  
  • Pleasant and Mature personality, well organized and hardworking style  
  • Good at problem solving, quick to respond and able to work outside when needs  
  • Excellent, proven interpersonal, verbal and written communications skills  
  • Excellent computer literacy in MS-Office (Word, Excel, Power Point)  
  • Fluent in English language skill 

Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims 

Assistant Brand Manager

Office

Bangkok, Bangkok, Thailand

Full Time

October 1, 2025

company logo

LUXASIA