Marketing Generalist - UK

About Flexgen

Based in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS™ software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Our advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies and integrate various generation forms, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS™, FlexGen provides field-tested software and services solutions that are trusted by the most technically and commercially demanding developers, utilities, government agencies, and industrial companies in the world.

Position Description:

As we expand our footprint in the UK and EMEA region, FlexGen is seeking a proactive and versatile Marketing Generalist to support our global marketing initiatives while tailoring our messaging and campaigns to resonate with regional audiences. The Marketing Generalist will support a broad range of marketing activities, working cross-functionally with sales, product, and the US-based marketing teams. The ideal candidate thrives in a fast-paced international environment, is comfortable wearing many hats, and is excited to contribute to both strategic and hands-on marketing execution. This role will offer opportunities for international collaboration and career growth with a mission-driven team culture. 

Major Job Responsibilities:

Content & Communications

• Localize and adapt US-based content for UK and EMEA markets
• Create and edit marketing collateral (brochures, one-pagers, case studies, blog posts, email copy)
• Coordinate with freelance or in-house designers and copywriters as needed

Campaigns & Digital Marketing

• Plan and execute regional demand generation campaigns across email, social, PPC, and webinars
• Support product launches, ensuring UK messaging aligns with global positioning
• Manage UK-specific web pages and support SEO, PPC, and social media
• Track and report performance metrics (Google Analytics, HubSpot) 

Events & Partnerships

• Support planning and execution of trade shows, webinars, and regional industry events
• Manage logistics (vendors, venues, shipping, staffing, follow-up campaigns) in partnership with global teams
• Represent FlexGen onsite to ensure smooth execution
• Build relationships with industry associations, media outlets, and partners
• Collect post-event feedback and manage lead follow-up

Market Insights

• Research industry trends, competitors, and customer needs in the UK and EMEA region
• Provide feedback to product and marketing teams to inform strategy

Position Requirements:

• Bachelor's degree in Event Planning, Hospitality, Marketing, or a related field 
• 2-4 years of experience in event planning or coordination, particularly in field or offsite events 
• Excellent organizational skills and ability to manage multiple tasks simultaneously 
• Strong communication skills, both written and verbal 
• Ability to work well under pressure and adapt to changes in a fast-paced environment
• Proficient in event management software (e.g., Cvent, Eventbrite), Monday, Microsoft Office Suite, and/or Google Workspace
• Attention to detail and problem-solving skills
• Flexible to travel and support events; comfortable working evenings/weekends when required.
• Ability to stand for extended periods and lift up to 30 pounds
• This is a full-time position requiring both office and onsite work 
• Preferred Qualifications:
• Experience in field marketing or large-scale events 
• Project management certification (PMP or similar)
• Knowledge of budgeting and financial reporting 
• Familiarity with social media marketing and event promotion 

FlexGen provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FlexGen complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

FlexGen expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. 

To the extent permitted by law, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.