Senior Digital Analyst

About Us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 100 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is also carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US. At vineyard vines we pride ourselves on Shep & Ian’s philosophy that “Every day should feel this good” and “If you’re doing what you love, you’ll be successful”.

It is an exciting time to join vineyard vines. In order to keep up with our growing and evolving business needs, we need smart and talented individuals to join on our crew to help us to drive the Good Life!

vineyard vines was founded on a state of mind that "Every day should feel this good." This state of mind is something that all people experience at some point. Those moments are different for all of us, but they are important because they're uniquely ours. EDSFTG is at the core of our culture and allows us to celebrate the differences that tie us together. These diverse backgrounds are what make us stronger as a team, and it is why we are passionate about creating an inclusive and welcoming workplace where every team member can bring their true self to work. We are committed to building a more diverse Team across all channels, departments, and stores within our community.

Won't you join us and share your EDSFTG moment?

Overview:

We’re looking for a data-driven and detail-oriented Senior Digital Analyst to join our team. In this role, you’ll play a critical part in supporting our digital product, UX, and marketing teams by transforming web analytics into actionable insights. You’ll measure and analyze key digital performance metrics — from user journeys and funnel conversions to content engagement — and translate complex behavioral data into clear recommendations that enhance the customer experience and drive business growth

You’ll build and maintain dashboards, reporting frameworks, and analytics tracking solutions, helping stakeholders make informed, data-backed decisions that shape our digital strategy.

Responsibilities:

Website Analytics & Optimization:

• Analyze user behavior and purchase patterns on the website to understand customer intent, identify friction points, and deliver actionable insights.
• Support A/B testing and experimentation by contributing to hypothesis generation, test setup, and post-test analysis.
• Collaborate with Digital Product and Engineering teams to define tagging requirements and ensure accurate, complete data capture

Performance Reporting & Enablement:

• Lead the creation and delivery of daily, weekly, and monthly performance reports across eCommerce — including site metrics, product performance, marketing effectiveness, and customer behavior trends.
• Translate complex analytics into clear, actionable presentations for senior stakeholders.
• Build and maintain dashboards and reporting solutions using tools such as Power BI, Databricks, Adobe Analytics, and Excel.
• Support training initiatives to improve stakeholder adoption and effective use of analytics tools and dashboards.

What You Bring:

• Bachelor’s degree in Data Analytics, Marketing, Business Analytics, or a related field preferred.
• 2–4 years of experience in digital analytics or eCommerce, ideally within a retail environment.
• Proficiency in Excel and SQL, with hands-on experience using analytics and BI tools such as Adobe Analytics, Tableau, and Power BI.
• Strong understanding of key eCommerce KPIs (traffic, conversion, AOV, AUR, UPT, bounce rate, funnel drop-offs).
• Experience with A/B testing and experimentation, including hypothesis development, test design, analysis, and communicating results.
• Exceptional communication and storytelling skills, with a proven ability to influence senior leadership.
• A collaborative mindset and the ability to thrive in a fast-paced, dynamic environment.

Every day will feel this good because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an Onsite Gym as well as Health & Financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar