Regional Assistant Product Marketing Manager

Company Description

Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has been exploring, innovating and enhancing since 1828. With a portfolio that spans Fragrance, Skincare and Make-up, its signature is the Culture of Beauty. 

The region covers both Travel Retail and Local Markets in Asia. Spanning 5 different regions (South Korea, Greater China, Japan, South-East Asia & Oceania), Travel Retail Asia Pacific is the biggest contributor and the most strategic region in Guerlain’s Travel Retail WW market despite the pandemic slowdown. Local Markets Asia Pacific cover booming local markets, such as Hong Kong, Taiwan, South Korea, South-East Asia and Oceania. 

Under the Regional Marketing team, based in Singapore, you will report to the Regional Senior Product Marketing Lead. You will work closely with HQ (based in Paris), Regional team (based in Singapore), TR markets and local markets. This is the perfect role for you to mark your stamp in the fastest growing Asia Pacific business. 

Job Description

You will be the leader and expert in driving our biggest franchise Abeille Royale in Skin Care and Make-up category, reporting directly to the Regional Senior Product Marketing Manager.  You will drive your axis in APAC while guaranteeing the company’s strategy & brand image.  You will be responsible to support regional product strategy development, forecasts, budget, product assortment, competitive positioning, communication angles and trade animations. You will deliver operational support to the APAC Travel Retail, and regional guidance to local teams, as well as reporting to HQ teams. You will be assisted by a marketing executive, overseeing festival animations (e.g. CNY, EID, Xmas), reporting to you. 

Main Missions

Category Ownership & Management 

• Support in adaptation of HQ business and product strategies for APAC context to achieve business KPIS. Collaborate closely with Product Marketing team lead and Fragrance category manager to orchestrate consistent 3-axis product strategies in APAC.  
• Supporting the annual marketing calendars alignment with HQ and APAC for synergies. 
• Regional recommendations for novelty forecasts and supervision of the whole forecast process at regional level and with the markets. 
• Definition of the assortment per zone (Travel Retail & Local Markets) and follow-up with Supply and local teams. 
• Communication of new marketing launches, updates, novelty performances, Trade & visual plans, visual & video adaptation and their subsequent action plans to the operational teams. 
• Collaborate with regional function counterparts to guide and validate launch plans, monitor execution and results.  
• Responsible for budget and follow-up of samples, GWP & Merchandising expenses, product assortment in/out listing while providing guidance to the local teams. 
• Responsible for novelty pricing liaison with HQ Pricing teams, APAC TR & LM markets for make-up & festival new products.  
• Lead regional production of Marketing levers as local market & travel retail launch support (eg retailtainment activities, leaflets, retailer booklets, visuals, local sets). 
• Preparation and support Retailer presentations 2/yearly  
• Regular product marketing and category insights to support innovation strategies. 
• Competitor monitoring and analysis  
• Weekly: HQ newsletters, Competition newsletters. 

Reports & Analyses

• Monthly: HQ Sell-out reports and newsletters for both Travel Retail and Local Markets, Ad-hoc post-launch reports. 
• Quarterly: Beaute Research competition reports and analyses. 
• 2x per year: Budget preparation. 
• Collaborate with Visual Merchandising Function 
• Collaborate with APAC Visual Merchandising team on planograms and franchise priorities, as well as guidance for Trade podium designs. 
• Guide and develop monthly visuals and POS films, including Chinese adaptations for Travel Retail. 

Collaborate with Customer Marketing Function  

• Collaborate with the Regional Consumer Marketing teams to ensure consistent product strategies and holistic launch campaign across all consumer engagement activities from visual guidance, eventing, VM, PR communications, E-business, etc  

Reporting Line

• Report to Senior Product Marketing Manager (3-Axis) for APAC TR & APAC 
• Supervision of a marketing executive on Festival animation.

Qualifications

Qualifications & Skills

• Minimum Bachelor’s Degree in business management. 

• Fluent In English

• Reading and written Mandarin is required. 
• Excellent Microsoft Windows skills (Outlook, Excel & PowerPoint). 

• Sensitive To Data

• Minimum 5 years of experience in the Beauty industry, luxury retail experience is preferrable 

Key Competencies

• Excellent communication skills (with multicultural teams, French HQ, regional and local counterparts). 
• Rigorous and well organized. 
• Cooperative, proactive and collaborative team spirit. 
• Strong ability to drive & own projects. 
• Strong agility to adapt fast-evolving business contexts, multiple-tasking  
• Positive mindset with can-do spirit  
• Passionate about the Beauty industry and trends. 
• A plus to have either regional, travel retail or local market experience