Vice President of Marketing

Position: Vice President of Marketing

Reports to: Chief Growth Officer

Location: Hybrid role based in CO/MD/VA with some travel to our facilities

Environment: Inpatient/Residential, Detoxification and/or Outpatient Treatment Centers

Compensation: $150,000 - $180,000 Annual Salary + Incentive Bonus (up to 25% of annual salary)

Company Overview: Sandstone Care is a mission-driven age-specific behavioral health treatment provider, specializing in the treatment of mood disorders and substance use disorders. With locations in Colorado, Maryland, and Virginia, Sandstone Care is one of the fastest growing treatment providers in the Country. We offer full continuums of care ranging from inpatient centers to recovery living environments with specialized tracks specific for age and diagnosis. Come join us as we Inspire and Empower Change with one of the Country’s greatest threats; the growing substance use and mental health crisis. 

Position Overview: The Vice President of Marketing (VPM) is accountable for the strategic planning, development, and execution of all marketing and paid advertising for Sandstone Care. The VPM will oversee all marketing related functions to drive growth, customer acquisition, brand awareness, and solidify our brand as a leader in behavioral health. This position demands strategic thinking, innovation, and a results-oriented approach to foster continued company growth.

Qualifications

Education:

• Bachelor’s Degree in related field, Master's degree preferred, or equivalent experience  

Training & Experience:

• Experience working in Mental Health, Addiction, or Behavioral Health for 5+ year
• Proven track record of leading and managing Growth/Marketing teams 
• Demonstrated ability to develop and implement actionable marketing plans that align with business goals, using data and metrics to drive strategic decisions and ensure effective execution. 
• Advanced proficiency in marketing analytics and data-driven decision-making, including using CRM, with a proven ability to leverage insights to optimize marketing strategies and measure success. 
• Outstanding communication and interpersonal skills, with the ability to work effectively with cross-functional teams and executive leadership to drive unified and impactful marketing initiatives.
• Strong experience with Salesforce, EHR Platforms, Microsoft Office applications including Power Point, Word, and Excel required. 
• Ideal candidates have proven experience leading quarter over quarter growth in assigned metrics/KPIs.    

DUTIES & RESPONSIBILITIES OF THE POSITION 

• Develop and implement a comprehensive marketing strategy that aligns with Sandstone’s mission, goals, and growth objectives. 
• Lead, mentor, and manage a high-performing, results-oriented, and data-driven marketing and alumni teams, fostering a culture of creativity, innovation, and excellence. Oversee all aspects of marketing planning, budgeting, metrics, and reporting. 
• Elevate and differentiate the brand through compelling strategies and market messages, while managing brand positioning, messaging, segmentation, and the overall marketing strategy. 
• Participate in service development strategies and drive integrated marketing efforts to enhance product marketing across all media, including SEO, PPC, content marketing, email marketing, social media, and online advertising campaigns. 
• Design and implement strategies to attract clients and retain referral sources, leveraging data-driven insights to optimize client engagement. Utilize market and competitive research to segment and define target markets, refine the service value proposition, and implement effective market entry strategies. 
• Conduct market research and analyze trends to identify opportunities for growth and improvement. Use analytics to measure the effectiveness of marketing campaigns and make data-driven decisions. 
• Manage the marketing budget, ensuring it is allocated to trackable programs, with a focus on optimizing the working pipeline to support the company’s revenue plan. 
• Collaborate closely with senior leadership to develop and execute ongoing strategies, ensuring monthly, quarterly, and yearly targets are met while overseeing external agencies and marketing services relationships. 
• Lead a dynamic team skilled in data analytics, generative AI, and community marketing to drive innovation, enhance client experience, and elevate brand recognition for market leadership. 
• Be a custodian of the company’s brand and related assets and proactively manage reputation.  
• Responsible for maintaining and developing a strong, mission driven, high-performance culture within the marketing and alumni departments.  
• Board experience will be highly regarded

Other Requirements:

• Candidates applying for this position should be aware that an offer for employment in this position is contingent upon passing a comprehensive background check, encompassing criminal records and motor vehicle reports. 

The Perks

At Sandstone Care, we believe that great care starts with our employees. That’s why we offer a comprehensive benefits package to support you in your personal and professional journey. Some of the benefits include: 

• A competitive compensation and total rewards package including meaningful salary, merit-based pay increases, bonus incentives, and professional growth opportunities. 
• An unlimited PTO package that allows you the flexibility you need for work and life harmony.  
• High quality medical, dental, and vision insurance with a variety of package options that meet your needs and majority company paid. 
• A robust Employee Assistance Program: Including counseling, legal consultations, financial planning, and wellness coaching. 
• A collaborative and supportive community of therapists and team members: Fostering a positive work environment.

What to Expect: Our Interview Process 

Here's an overview of what comes next: 

1. Application Review: We'll promptly review your application within 3 business day. 
2. Discovery Call: Expect a 45-minute discovery call with our Director of Talent Acquisition. 
3. Interview Process: You can expect interviews with our Chief Growth Officer and other members of the Executive Leadership Team
4. Offer: If all goes well, you'll receive an offer. 

Expected Interview Timeline: The entire process typically takes 4-6 weeks. 

Sandstone Care’s Commitment to Diversity, Equity, & Inclusion 

At Sandstone Care, we are committed to fostering a culture of diversity, equity, and inclusion that not only enriches the lives of our employees but also ensures the wellbeing and care of our clients, regardless of their race, ethnicity, gender identity, sexual orientation, socioeconomic status, age, ability, or background. We believe that embracing diversity and promoting equity and inclusion are integral to our mission of providing high-quality behavioral health services.

Sandstone Care is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We do not discriminate based on race, color, religion, creed, age, sex, national origin, ancestry, marital status, veteran status, sexual orientation, gender identity, disability, or any other legally protected status. All employment decisions are based on qualifications, merit, and business needs.