Senior PR & Communications Specialist

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'Ll Play

You're a natural storyteller with a nose for news and a love of language. In this role, you’ll drive earned media strategies across the Playlist brand family, focusing primarily on ClassPass. From buzzy product launches to proactive data storytelling and smart crisis response, you’ll shape the public voice of the brand and build strong, authentic relationships along the way.

• Partner with agency teams and internal stakeholders to craft smart, creative PR strategies that drive meaningful coverage across consumer, business, lifestyle, and trade press
• Lead media efforts for ClassPass campaigns, product rollouts, partnerships, and brand storytelling initiatives
• Cultivate strong relationships with key journalists, editors, influencers, and thought leaders
• Guide agency partners, ensuring consistent messaging, smart strategy, and high-quality results
• Create high-impact media materials including press releases, pitches, and executive talking points
• Prepare senior leaders for media moments and speaking engagements with thoughtful briefings and message alignment
• Monitor the cultural and industry landscape to identify timely, relevant storytelling opportunities
• Support crisis comms efforts with clear, strategic, and fast-moving guidance

The Experience You Bring

• 4–5 years in PR or communications, either agency-side or in-house, with strong media and strategy chops
• Proven success securing top-tier coverage across consumer, lifestyle, business, or tech media
• Exceptional writing and editing skills, with a sharp editorial instinct and eye for brand voice
• A calm, strategic mindset when navigating fast-moving situations or reputational challenges
• Experience supporting executive visibility and thought leadership
• Strong project management skills and a proactive, get-it-done attitude
• A collaborative spirit, with the ability to work seamlessly across teams and time zones
• Data fluency and a comfort with metrics to evaluate success and optimize strategies

Pay Transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $75,000 to $95,000. The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Have We Piqued Your Curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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