Product Manager, Demand Retention

About Carvana...

If you like disrupting the norm and are looking for a company revolutionizing an industry then you will LOVE what Carvana has done for the car buying experience. Buying a car the old-fashioned way sucks and we are working hard to make it NOT suck. At Carvana, our customers can hop online to...

• Search and browse our inventory of over 20,000 vehicles that we own and certify.
• Narrow down search results using highly intelligent filtering tools/components.
• View vehicle details, Carfax reports, and 360 rotating studio images for every vehicle.
• Secure financing in minutes using Carvana’s in-house service or their own bank.
• Interact with GUI components to easily customize loan length, down payment, and monthly payment.
• Generate, upload, and eSign all documents online (no ink necessary).
• Schedule front-door delivery or pick up at one of our vending machines.
• Trade in their existing vehicle or just sell it to Carvana (no purchase necessary).

For more on Carvana and our mission, sneak a peek and learn more about what it’s like to work here from the people who already do. 

Work Model: This is a 100% on-site role at our Tempe office, Monday through Friday.

About the team and position

Carvana’s Marketplace division powers our B2B offerings, including our $2B Sell to Carvana and Carvana Wholesale businesses, plus ADESA. We’re looking for a product-minded builder who blends data-driven rigor with sharp intuition to grow buyer demand and retention.

In this role, you’ll design and scale digital marketing and engagement across web, app, email, SMS, and push using cutting-edge technology. Your work will directly impact wholesale business metrics by making it easier — and more trusted — for customers to engage and transact.

You’ll work in a collaborative, fast-moving environment, turning high-level business opportunities into solutions to launch, test, and scale quickly. 

Responsibilities

• Own the full product lifecycle — from research and discovery through design, build, launch, and optimization.
• Define and evangelize demand and retention strategy and objectives with product and ops leaders. 
• Create and execute the buyer roadmap with measurable quarter-over-quarter impact.
• Run competitive analyses to place smart bets and out-innovate incumbents.
• Review customer flows and redesign for an AI-first future.
• Analyze user behaviors, run experiments, and size/prioritize opportunities that materially move metrics. 
• Write clear briefs and requirements that align teams on “what” and “why.”
• Regularly share performance and strategy updates with leadership and stakeholders.

What You Should Have:

• 2-4 years in product, growth marketing, or related fields (BA/BS required). 
• Experience at a high-growth or large-scale company.
• Strong data skills and outcome-oriented decision making. 
• Ability to translate technical concepts for non-technical audiences. 
• Excellent communication and project management across cross-functional projects. 
• Experience with split-testing design and interpretation.
• Curiosity, creativity, and a strong product sense - you know what makes experiences great and you can back it up with data. 
• Hands-on mindset and a willingness to roll up your sleeves.
• A collaborative, positive outlook with humility and humor. 
• Openness to feedback from all people and parts of the company.

If would also be great if you had:

• Omni-channel product or marketing experience (web, mobile, email, push, SMS).
• Experience using SQL, Looker, Tableau 
• Familiarity with AI/LLM tools for fast iteration on requirements and wireframes. 
• Knowledge of data science best practices.
• E-commerce product or marketing experience.
• Product strategy and roadmap planning experience. 
• Salesforce Marketing Cloud experience.

Legal Stuff

Hiring is contingent on passing a complete background check. This role is not eligible for visa sponsorship.

Carvana is an equal employment opportunity employer. All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law. Carvana also prohibits harassment of applicants or employees based on any of these protected categories.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.