Content Marketing Manager - Demand Generation

Overview

We’re looking for a strategic and hands-on Content Marketing Manager to develop and drive our content strategy by bringing to life our thought leadership, client success stories, and unique services across a range of channels and formats. 

Sitting within our Demand Generation Marketing Group, this newly created role will play a key part in accelerating Cambridge Consultants’ commercial growth. You’ll lead the planning and delivery of high-impact marketing content, working closely with subject matter experts, creative writers, and marketers to build a multidisciplinary programme that resonates with our clients at every stage of their journey. 

With a strategic mindset and a passion for execution, you’ll bring to life our content strategy by ensuring every piece of content delivers value. 

This is a unique opportunity to shape a new role from the ground up, making a visible impact, and helping define how Cambridge Consultants connects with the world. 

What You’Ll Be Doing

This is a high-impact role that brings together strategic thinking, editorial expertise, and creative collaboration.  

You should be a proactive self-starter who enjoys problem solving and working closely with a variety of colleagues, especially when shaping ideas or guiding decisions of senior leaders.  

We’ve detailed below some of your core responsibilities, but this list is not exhaustive. As this newly created role evolves, there will be plenty of opportunity for you to make it your own and expand the responsibilities in the direction you see fit. 

• Develop and lead a new marketing content strategy, addressing the different stages of the customer journey and elevating our stories to serve needs from across CC’s business  
• Create, manage and communicate a content schedule and forward look 
• Lead the content planning process, including creation of compelling creative content briefs for our copywriters and designers based on audience understanding, competitive analysis, market opportunity and differentiated messaging 
• Day-to-day management of content creation, working hands-on with teams across the business to source and manage input (from subject matter experts, creative copywriters, graphic designers, marketeers, etc), progressing content to completion 
• Apply editorial skills to support in-house writers with drafts, edits and content ideas across a range of formats and platforms, including whitepapers, articles and case studies, social media and sales documentation 
• Optimise content for SEO and new search techniques in collaboration with the website manager and copywriting team 
• Work with the CC internal (and potentially external) creative teams to ensure content is brought to life with supporting imagery, illustrations and video (where appropriate) 
• An awareness of emerging content tools/techniques/best practice that can bring value to the business 
• Manage content performance and lifecycle, measuring impact and auditing existing content to advise on optimisations or retirements 

Requirements

We believe this role will be best performed by someone who can regularly visit the office, building trusted relationships with key thought leaders and commercial teams.  

You should have the following skills or experience: 

• Significant experience in a content marketing or related role, within a B2B business 
• Significant experience in running complex, multidisciplinary marketing programmes 
• Demonstrable skills in creating written and visual content for a range of channels including email, social, web and more 
• The ability to distil clear and compelling messaging from highly complex topics 
• Professional qualifications in marketing, communications, or a related field 
• Strong knowledge of contemporary integrated marketing communications practices and techniques 
• Experience advising senior leaders 

Requirements below are advantageous, but we would still encourage you to apply without the following: 

• Demonstrable content background within a global business, preferably either technology-focused, or a technology-based B2B professional services firm