Product Manager (Voice of Customer)

Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market. We help industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration across a broad spectrum of internal and external stakeholders. What separates Veriforce from the rest is our people. We hire highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challenges.

   Veriforce-Alcumus is seeking a customer-obsessed, externally facing Product Manager, Voice of the Customer (VoC) for the Canadian market. This strategic role is the connective tissue between our Canadian customers, commercial leaders, and the global product organization - ensuring that the unique needs, challenges, and feedback from the Canadian market are fully captured, understood, and represented in our product strategy.
This is a highly visible, customer-facing role that requires exceptional communication skills, professionalism, and the ability to build trust with senior stakeholders across our customer base. You will directly engage with customers, prospects, and advisory groups -facilitating structured feedback programs and ensuring their voices are consistently and credibly represented in how we prioritize, design, and deliver our products.   As the face of product in the Canadian market, you’ll lead efforts to embed a customer-first mindset across our organization, ensure regional needs shape our global roadmap, and bring clarity and momentum to the way we respond to market signals. This position holds end-to-end responsibility for ensuring the customer voice loudly and consistently guides our product decisions. You will lead the translation of insight into action - owning structured approaches for listening to users, surfacing market-relevant trends, and embedding a customer-first mindset into everything we build. You’ll be the go-to product leader for regional teams, building scalable systems to listen, learn, and advocate for market-relevant innovation.

What That Means Day-To-Day:

Voice of the Customer Programs

· Design and implement scalable VoC programs tailored to the Canadian market, including: - Digital surveys - Focus groups - Customer advisory boards - Product feedback sessions

· Build repeatable processes for gathering and synthesizing customer, prospect, and internal stakeholder feedback across segments.

Customer-Centric Product Strategy

· Own the role of customer advocate in product planning, ensuring customer needs—not assumptions—drive roadmap priorities.

· Partner with product leaders to ensure insights inform investment decisions, backlog prioritization, and feature scoping.

· Influence roadmap and GTM strategy by providing a clear picture of what customers in Canada need, use, and value.

Product Usage Insights

· Use tools such as Pendo (or equivalent) to analyze product engagement across the Canadian customer base.

· Correlate usage data with customer sentiment to identify opportunities, friction points, and unmet needs.

Cross-Functional Collaboration

· Drive tight alignment between regional insights and global product direction.

· Ensure the field and product teams are connected through ongoing information-sharing and feedback loops.

· Collaborate with Product Ops, Engineering, Marketing, and Product Management to bring the voice of the Canadian market to life in our solutions.

Key Stakeholders & Partnerships

Your two core stakeholder groups are:
• Canada Regional GTM and Customer Success Teams - Collaborate to gather structured feedback across the full customer lifecycle - Build trusted relationships that ensure field perspectives flow directly into product thinking
• Global Product Leaders and Segment Product Managers - Act as the insight partner they rely on for answering market-facing questions and validating assumptions - Ensure the Canadian market is consistently represented in strategic planning

Key Deliverables: First 12–18 Months

· Voice of Customer Framework Established – Launch and operationalize a formal VoC program in the Canadian market, including surveys, focus groups, and a regular cadence of structured feedback.

· Customer Advisory and Feedback Cadence in Place – Stand up Canadian-based customer advisory boards or feedback groups aligned to key customer types and segments.

· Product Usage Analytics Active – Deploy and maintain usage tracking tools (e.g., Pendo) to generate insight dashboards and behavior-based feedback loops.

· Canadian Market Insight Reporting Cadence Created – Establish a monthly or quarterly deliverable for Canadian customer insight summaries to influence roadmap planning.

· Strong Interlocks with Regional and Global Teams – Build consistent, trusted working rhythms with the Canada GTM team and global product managers.

· Tangible Product Strategy Influence Demonstrated – Deliver at least 3 examples in the first year where US VoC input directly influenced product roadmap or feature decisions.

· VoC Impact Metrics Defined and Baseline Established – Define key success measures and begin tracking baseline performance to assess the impact of VoC programs.

· Market and Customer Intelligence Resources– Create insight repositories, reporting templates, interactive dashboards, communication toolkits, and training materials to enable product and commercial teams to consistently leverage market and customer intelligence.

What You’Ll Need To Be Successful:

5+ years of experience in product management, customer research, or customer success within a B2B SaaS or technology environment

· Demonstrated success operationalizing voice of customer programs and influencing product teams

· Experience using product analytics tools (e.g., Pendo, Mixpanel, Amplitude) to extract and communicate insights

· Strong communication, facilitation, and storytelling skills

· Proven ability to work cross-functionally across regional and global teams

· Deep understanding of the Canadian compliance, risk, or B2B enterprise market is preferred

· A mindset grounded in curiosity, systems thinking, and continuous improvement

 Here are just a few of the great reasons you should join our team!

• We are mission-focused and mission-driven to help bring workers home safe every day. Our training products and compliance platform help keep workers safe. 
• Work with a global team! We have colleagues and customers across North America and overseas. 
• Veriforce is a great place to work! Our leaders and teams cite culture as one the top reasons this is a great place to work. 
• Veriforce provides:
• Medical Benefits (medical, dental, vision, paramedical)
• Critical Illness, Life and Disability Insurance
• Vacation, Sick and Personal Time Off
• Remote work

The successful candidate will have to undergo a criminal record check as a condition of their employment.