Marketing Communications Specialist Group Aftersales Fixed Term Contract

There has never been a more exciting time to join the world of mobility!  The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group is a significant driver of this transformation. 
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%. 

• Marketing Communications Specialist – Maternity Cover (9-12 month Fixed Term Contract)
• Location: Dublin
• Division: Group Aftersales
• Reports to: Service Market Channel Manager

About the Role: We are seeking an experienced, creative and organised Marketing Communications Specialist to join our Group Aftersales team on a 9 month (with potential to extend to 12 month) fixed-term contract to cover maternity leave. This role offers the opportunity to work across Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Škoda, SEAT, and CUPRA, delivering impactful aftersales marketing at both national and dealer level.

Why Volkswagen Group Ireland? At VWGI, we combine the strength of a global Group with the agility of a dynamic national sales company. We’re proud of our brands and committed to delivering innovative, customer-centric solutions. You’ll join a collaborative and supportive team culture where initiative and ideas are welcomed.

Key Responsibilities:

• Plan, develop, execute and analyse aftersales marketing campaigns in collaboration with internal teams and external agencies
• Liaise with our dealer network on all aftersales marketing matters including campaign planning, creative asset development, POS management and claims processing
• Support the implementation of new innovations and tools such as Salesforce communications and brand-specific campaigns
• Collaborate with multiple creative and media agencies to deliver brand-consistent content across print, digital, social, radio and in-store materials
• Coordinate video production and event marketing activities for conferences and B2B customers.

What We’Re Looking For:

• A background in marketing communications, ideally within the automotive, retail, or agency sectors
• A degree in Marketing or a related field is required
• Proven project management skills with strong attention to detail and creativity
• Comfortable liaising with multiple stakeholders and agencies, with the ability to manage competing deadlines
• Strong organisational and communication skills, with a self-starter attitude
• Ability to work across a variety of digital platforms and reporting tools
• Previous experience working with a dealer network or franchise model is an advantage

Fair Processing Notice

Where your application relates to a role at Volkswagen Group Ireland Limited (‘VGIE’), VGIE will be the data controller in that regard, and your personal data will be processed for the purposes of your job application. Your personal data is processed in line with VGIE’s legitimate business interests as a data controller, as the lawful basis. Where you have applied for a role with a dealer, that dealer will be the data controller in respect of your application. Your personal data will only be held for a period of 60 days, once a decision has been made on your application. VGIE is an equal opportunities employer and does not discriminate against race, gender identity or expression, age, colour, marital status, religion, sexual orientation, genetic information, or any other characteristic protected by applicable laws, and regulations. You have a number of rights as a data subject – to exercise them e-mail privacy@vwgi.ie. For all further information on how your personal data is processed, read our Candidate Privacy Notice.