Sr. Manager, Consumer Insights - Capri Sun

Job Description

As the key consumer insights and strategic business partner for the Capri Sun brand you will have the opportunity to directly impact growth on one of our largest brands.  In this role, you will apply primary research, a demand space framework, syndicated data and consumer trends to develop substantial insights and strategic recommendations to help develop and implement strategy and influence decisions across all areas of the business from base business to innovation for Capri Sun in North America.

The Senior Manager Consumer Insights will be:

• Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, subject matter expertise and experience to drive the business forward
• Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders
• Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story
• An Owner: Independent leader with the ability to dig into the details and craft research against a blank slate without buying pre-packaged solutions or methodologies
• Collaboration: Build and maintain partnerships within agile pods and within functions across the organization
• Flexible: Be flexible and innovative, adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability
• Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight

Responsibilities within the team include

• Strategic Insight lead across $1.0B+ brand portfolio
• Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation
• Develop and lead comprehensive research plans for both existing products and new products from prioritization, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing, etc.
• Lead yearly brand situation assessment with diverse research vendors in preparation for brand plans
• Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment
• Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
• Help develop research Best Practices for the organization
• Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights

Qualifications

• 5+ years’ experience in Market Research / Insights experience is required, preferably within CPG
• Experience with advertising research and tools across multiple channels (TV, digital priority)
• Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative
• Experience leveraging syndicated services (e.g. Nielsen or Circana Scanner, Mintel, Numerator and Panel Data, Technomic, etc.)
• Deep analytical skills
• Ability to lead multiple projects simultaneously
• Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$118,400.00 - $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(S)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.